# Writer-Honoring Streetwear adidas Celebrates Gary Warnett's Life with the GWAR-TEX Collection By Amy Duong | Published 2018-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gwartex References: [highsnobiety](https://www.highsnobiety.com/p/gary-warnett-gwarism-adidas-gwar-tex) & [highsnobiety](https://www.highsnobiety.com/2017/09/28/gary-warnett-tribute/) The late and great Gary Warnett is thought to be one of the leaders in street fashion amongst his professions of being both a writer and historian -- adidas celebrates his life with the new GWAR-TEX collection. Warnett had a wide perspective that pioneered the current [sneaker and streetwear culture](https://www.trendhunter.com/trends/subware), stretching dialogue to even the music industry. The honorary collection is comprised of three items in total -- the Molly [waterproof sneakers](https://www.trendhunter.com/trends/goretex-collection), which are named after his beloved dog, and two jackets. The sneakers boast a clean off-white upper with pink trefoil branding details along with the writer's signature GWARIZM logo found at the care tag. The footbed is constructed from leather and sees the graphics "1978-2017" as a tribute to his celebrated life. The Squamish 93 jacket is finished in red and the Athens track jacket is finished in an all-black colorway -- both of which boast the same GWARIZM logo, replacing the "[GORE-TEX](https://www.trendhunter.com/trends/goretex-2002r)" patchwork to one that reads "GWAR-TEX" instead. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Streetwear Fashion:** There is an opportunity for disruptive innovation in the streetwear fashion industry by honoring influential writers and historians like Gary Warnett. - **Sneaker Culture:** The commemorative sneakers in the GWAR-TEX collection present a disruptive innovation opportunity to combine functionality, aesthetics, and personal storytelling. - **Fashion Collaborations:** Collaborations between fashion brands and influential figures create potential for disruptive innovation in the industry, as seen in the adidas GWAR-TEX collection honoring Gary Warnett. ### Who This Affects Most - **Apparel:** The apparel industry has the potential for disruptive innovation by incorporating tribute elements and personal narratives in clothing designs like the GWAR-TEX collection. - **Footwear:** The footwear industry can embrace disruptive innovation by utilizing meaningful graphics and storytelling in sneaker designs, exemplified by the GWAR-TEX collection. - **Fashion Design:** The fashion design industry can explore disruptive innovation opportunities through collaborations that pay homage to influential figures, as demonstrated by the adidas GWAR-TEX collection. ## Related on Trend Hunter - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Weatherized Lifestyle Sneakers](https://www.trendhunter.com/trends/goretex-gazelle.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Rugged Winter-Ready Sneakers](https://www.trendhunter.com/trends/adidas-forum-low-goretex.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Outdoor Explorative Trail-Tested Shoes](https://www.trendhunter.com/trends/skychaser-goretex.md) - [Dynamic Print-Centric Lifestyle Sneakers](https://www.trendhunter.com/trends/metalwood.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md)