# Customizable Feed Scanners Guzzle.It Does the Reading for You By Willem Kappers | Published 2010-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/guzzle-it References: [guzzle.it](http://guzzle.it/) Cool! Have you ever had problems finding articles about things you like? Well, worry no more. Guzzle.it is a brand new web 2.0 site allowing you to track and read top articles for all your interests. Simply type in what you want to read about, such as php, css, jQuery or Latest Images and Guzzle.it searches hundreds of blogs to find the most relevant articles to your tastes in an [easy-to-read, formatted single web page](https://www.trendhunter.com/trends/feed-page). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 45% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Content Curation:** The trend towards personalized content curation using machine learning algorithms presents opportunities for disruptive innovation in the media and advertising industries. - **Automated Web Content Aggregation:** Developing automated tools to aggregate web content at scale can be a disruptive innovation opportunity for startups in the software and information technology industries. - **Content Recommendation Engines:** Incorporating machine learning-powered content recommendation engines can revolutionize the way content is discovered and consumed, opening up opportunities for disruptive innovation in the digital media and e-commerce industries. ### Sectors Adopting This - **Media:** Customizable feed scanners can help media companies better understand their audiences and tailor content to user preferences, presenting opportunities for disruptive innovation in media content creation and distribution. - **Advertising:** Personalized content curation can enable advertising companies to better target audiences with relevant ads, creating opportunities for disruptive innovation in digital advertising. - **Internet Technology:** Automated web content aggregation presents opportunities for disruptive innovation in internet technology as startups create tools to help individuals and organizations efficiently manage and organize web content at scale. ## Related on Trend Hunter - [Smart Content Aggregators](https://www.trendhunter.com/trends/personalized-article-discovery-app.md) - [Curated Website Suggestions](https://www.trendhunter.com/trends/curation-of-curations.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md) - [Newsletter-Finding Tools](https://www.trendhunter.com/trends/best-newsletter.md) - [Personalized Content Discovery Tools](https://www.trendhunter.com/trends/content-discovery1.md) - [Focused Web Readers](https://www.trendhunter.com/trends/web-readers.md) - [Internet Content Management Tools](https://www.trendhunter.com/trends/zenfetch.md) - [Code Reading Assistants](https://www.trendhunter.com/trends/gitread.md) - [Custom Aggregation Engines](https://www.trendhunter.com/trends/newtler.md)