# Dandy Dapper Dudes The Guzman Photography Series is Mad Men-Esque By Jennifer Gosnell | Published 2012-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/guzman-photography References: [thecreativefinder](http://thecreativefinder.com/guzman) & [lesguzman](http://www.lesguzman.com/) The Guzman photography featuring Mad Men-inspired dudes in some dapper get-ups is a nod to [historical men's fashion](https://www.trendhunter.com/trends/vintage-styles) and the '50s. The cigar-toting guys that are featured throughout this series are very Mad Men-esque, and incredibly big business. The [suits they rock](https://www.trendhunter.com/trends/west-coast-ivy-collection) and the slick dos are from another time when the ad age just hit and money was flying free in the wind. The 'Mr. Salesman' photo speaks of the money-riddled 50s when America was convinced (post WWII) that it was once again impenetrable and unstoppable. Business was booming and ads were all the rage. Photographed by Constance Hansen and Russell Peacock of Guzman photography, the husband and wife team have truly captured an era, the [American style photography](https://www.trendhunter.com/trends/gap-and-den) is reminiscent of a much revisited time in American history. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Historical Men's Fashion:** Disruptive innovation opportunities can include creating modern takes on classic men's fashion from the 1950s. - **Mad Men-inspired Photography:** There is potential for disruptive innovation in the field of photography by capturing the essence of iconic eras like the 1950s. - **Nostalgia Marketing:** Brands can take advantage of the popularity of nostalgia by incorporating vintage elements into their advertising campaigns. ### Where This Applies - **Fashion:** The fashion industry can explore opportunities to revive and reinterpret historical men's fashion styles for modern consumers. - **Photography:** Photography professionals can experiment with capturing the essence of iconic eras like the 1950s to create unique and evocative images. - **Advertising:** Brands in the advertising industry can leverage nostalgia marketing by incorporating vintage elements and themes into their campaigns. ## Related on Trend Hunter - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)