# Actor-Approved Lemonade Drinks Guz-Jus Comes in Stay Beautiful and Dream Big Flavors By Michael Hemsworth | Published 2024-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guzjus References: [bevnet](https://www.bevnet.com/news/2024/new-products-bloom-enters-rtds-plus-blue-bottle-pressed-juicery-vital-proteins-and-more) & [guzjus](https://www.guzjus.com/)  Guz-Jus has been created by [Center Cut Creations](https://www.trendhunter.com/trends/food-is-medicine) in partnership with actor Luis Guzmán as a series of all-natural lemonades for consumers to try out this summer. The refreshments come in two flavors to start including Stay Beautiful: Apple Cider Maple Lemonade and Dream Big: Blueberry Maple Lemonade, which are both crafted in Vermont using locally sourced ingredients. The final result is a series of decidedly flavorful [canned lemonades](https://www.trendhunter.com/trends/dirty-sodainspired-lemonades) perfect for enjoyment on their own or as the base for a mocktail or cocktail. Guz-Jus all-natural lemonades are also a socially responsible refreshment with the brand donating 10% of its profits to support charities in Vermont. The drinks are great for consumers of all ages and branded with the actor's face front and center in a chromatic manner to further incite brand appeal amongst fans. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 10% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Beverages:** Guz-Jus leverages the popularity of actor Luis Guzmán to attract a diverse consumer base. - **Locally-sourced Ingredients:** These lemonades highlight a commitment to regional agriculture by using locally sourced Vermont ingredients. - **Charity-linked Products:** Guz-Jus stands out by pledging a portion of its profits to support local Vermont charities, appealing to socially conscious consumers. ### Where This Applies - **Beverage Industry:** The launch of Guz-Jus taps into the growing market for artisanal and specialty drinks. - **Celebrity Branding:** Utilizing Luis Guzmán's image showcases the power of celebrity endorsements in building product appeal. - **Corporate Social Responsibility:** The philanthropic approach of Guz-Jus underscores the importance of CSR initiatives in modern business practices. ## Related on Trend Hunter - [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [NY-Style Lemonades](https://www.trendhunter.com/trends/ny-style-lemonade.md) - [Sweet Summery Smoothie Menus](https://www.trendhunter.com/trends/juice-it-up-summer-drinks.md) - [Functional Canned Lemonades](https://www.trendhunter.com/trends/lemonade-trio.md) - [Tropical Fruit Sodas](https://www.trendhunter.com/trends/gus-grown-up-soda.md) - [Functional Citrus Hydration Drinks](https://www.trendhunter.com/trends/hydrating-fruit-drink.md) - [Remixed Lemonade Drinks](https://www.trendhunter.com/trends/7-brew-lemonade.md) - [Blue Algae Bottled Lemonades](https://www.trendhunter.com/trends/blue-magic-lemonade.md)