# Men's Make-Up Goes Mainstream Guyliner By Going Like Sixty | Published 2008-01-17 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/guyliner-american-idol-reinneck References: [goedwardsville](http://www.goedwardsville.com/site/news.cfm?newsid=19207250&BRD=2291&PAG=461&dept_id=473648&rfi=6) Kyle Reinneck appeared on American Idol and brought a new word to most of the viewers: guyliner. Reinneck, from Edwardsville Illinois is a rocker who wears [eyeliner](https://www.trendhunter.com/trends/stageproof-eyeliner). Eyeliner has long been worn by rockers, homosexual men, and showpeople for a long time, but now appears that middle American has accepted this fashion change. **Implications** - Guys wearing makeup was not as accepted a few years ago like it is now. Today many [men are seen wearing makeup](https://www.trendhunter.com/trends/lumin-luminator) (especially those who classify themselves as [punk or goth](https://www.trendhunter.com/trends/lip-embalms)). People now expect that people in these categorical styles will look a certain way. Many more people and businesses are starting to accept individuality as a good thing that is not to be covered up. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Men's Makeup:** Disruptive innovation opportunity: The mainstream acceptance of men's makeup presents an opportunity for beauty brands to develop specialized products and marketing strategies targeting this growing market. - **Gender-inclusive Fashion:** Disruptive innovation opportunity: As gender norms continue to evolve, there is a growing demand for fashion and beauty products that cater to all genders, creating opportunities for brands to expand their offerings and promote inclusivity. - **Individuality and Self-expression:** Disruptive innovation opportunity: The acceptance of diverse fashion choices signals a shift towards celebrating individuality and self-expression, opening up new avenues for brands to create personalized products and experiences. ### Sectors Adopting This - **Beauty & Cosmetics:** Disruptive innovation opportunity: The rise of men's makeup indicates a market expansion for beauty brands to develop targeted product lines and advertising campaigns tailored specifically to men. - **Fashion & Apparel:** Disruptive innovation opportunity: The growing demand for gender-inclusive fashion calls for brands to rethink their design and marketing strategies to cater to diverse consumer preferences and create more inclusive and accessible clothing options. - **Personal Care & Grooming:** Disruptive innovation opportunity: The shift towards celebrating individuality creates a demand for personalized grooming products, opening up opportunities for brands to develop customized offerings and cater to consumers seeking unique self-care experiences. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [90s-Inspired Lip Liners](https://www.trendhunter.com/trends/waterproof-lip-liner.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md) - [Masculine LED Skincare Masks](https://www.trendhunter.com/trends/lumin-luminator.md)