# Baby Boxing Rings The Guy Mezger Combat Sports Club Ads Attract Inherent Fighters By Amelia Roblin | Published 2011-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guy-mezger-combat-sports-club-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/guy_mezger_combat_sports_club_pacifier) & [firehouseagency](http://www.firehouseagency.com/) There are certain instincts and abilities that some are said to be born with, and the Guy Mezger Combat Sports Club ads target the hard-wired fighters at a very early age. After all, the sooner you start training, the stronger you'll be. The studio's marketing campaign was undertaken with the help of the [Firehouse](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day-deal) advertising agency, who developed this series of prints to portray objects associated with [infants](https://www.trendhunter.com/trends/mini-me-moments) as combat-ready equipment. In the Guy Mezger Combat Sports Club ads, a pacifier becomes a mouthguard, cradles and playpens become [boxing rings](https://www.trendhunter.com/trends/premium-boxing-training-equipment) and mobiles turn to punching bags. If anyone really raised his baby with such aggressive surroundings, I wouldn't want to see what he could do in a fight. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Early Fight Training:** Creating opportunities for children to train in combat sports - **Incorporating Aggressive Imagery Into Advertising:** Using combat sports imagery in unexpected ways to promote products or services - **Breaking Stereotypes with Ads:** Using unexpected imagery to challenge stereotypes and gender norms ### Where This Applies - **Fitness:** Developing innovative fitness programs that incorporate combat sports training for children and families - **Marketing and Advertising:** Creating out-of-the-box advertising campaigns that challenge traditional norms and expectations - **Childcare:** Incorporating combat sports training into childcare programs to encourage children's physical development ## Related on Trend Hunter - [Children-Friendly Jiu-Jitsu Academies](https://www.trendhunter.com/trends/jiujitsu-gym.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Boxing-Inspired Measuring Tools Campaigns](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled.md) - [Proactively Challenging Boxing Trainers](https://www.trendhunter.com/trends/boxing-trainers.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Retro-Inspired Boxing Gear](https://www.trendhunter.com/trends/retro-boxing-gear.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Connected At-Home Boxing Studios](https://www.trendhunter.com/trends/boxx-boxing-studio.md)