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# Child Chalk Fantasies
The Guy Merrill Imagine Series is Adorably Endearing

By Meghan Young | Published 2011-06-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/guy-merrill
References: [behance.net](http://www.behance.net/gallery/Imagine/1660734)

Guy Merrill's Imagine photo series is absolutely adorable. Centered around the innocent and idealistic fantasies held by children, it is as though a child actually conceived it. Although that might seem like a veiled insult at first, it truly is not. The fact that children have limitless imaginations that are full of possibilities and even impossibilities, Guy Merrill should definitely take that as a compliment.

Based in London, England, Guy Merrill's Imagine photo series was shot for [Getty Images](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection). Fun and clever, these images are also simple and ambiguous enough to be used for many purposes. The [chalk drawings](https://www.trendhunter.com/trends/joyful-outlines) are particularly endearing, especially when each child interacts with his or her particular backdrop.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 46% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Innocent Fantasies:** Opportunity for businesses to create products or services that tap into the imagination and innocence of children.
- **Limitless Imagination:** Potential for disruptive innovations that harness and encourage the boundless creativity of children.
- **Ambiguous Art:** Possibility to explore new forms of art that are simple and open to interpretation, appealing to a wide audience.

### Industries Being Reshaped

- **Photography:** Opportunity for photographers to capture and commercialize the magic and wonder of children's imagination.
- **Entertainment:** Potential for entertainment companies to develop immersive experiences that bring children's fantasies to life.
- **Education:** Opportunity for educational institutions or edtech companies to design innovative learning tools that nurture and stimulate children's imagination.

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