# Gut-Supporting Supplements Pendulum's GI Repair Relieves, Regulates, and Improves Gut Health By Kalin Ned | Published 2022-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gutsupporting-supplement References: [pendulumlife](https://pendulumlife.com/products/pendulum-gi-repair-cbut-membership)  Many brands are offering gut-supporting supplements as individuals look to take better care of their health in their day-to-day, even when they are frequently on the go. GI Repair (also known as Butyricum) by [Pendulum](https://www.trendhunter.com/trends/pendulum-metabolic-daily) falls under this category. Boldly described as "next-generation" the gut-supporting supplement promises to improve digestive health, [relieve occasional gas and bloating](https://www.trendhunter.com/trends/digestive-discomfort), help effectively regulate bowel movements, and unlock Butyrate production which is "associated with a spectrum of health benefits." Pendulum boasts a targeted probiotic strain called Clostridium butyricum. Considered a "breakthrough in probiotics" because it targets multiple pathways, this ingredient "regulates gut homeostasis and anti-inflammatory response in inflammatory bowel disease." Pendulum encases its gut-supporting supplements in a state-of-the-art plant-based and acid-resistant delayed release capsule which makes its way directly to the gut microbiome. Image Credit: Pendulum ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 84% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gut-supporting Supplements:** Increasing demand for gut-supporting supplements that improve digestion and overall gut health provides an opportunity for new and innovative supplements. - **Probiotics:** The rise in popularity of gut-supporting supplements with targeted probiotics allows for opportunities to develop new probiotic strains and products. - **Plant-based Supplements:** The trend towards plant-based supplements, like Pendulum's GI Repair capsules, presents an opportunity for expansion and innovation in this category. ### Industries Being Reshaped - **Wellness Industry:** The wellness industry, which includes supplements and natural health products, can benefit from developing innovative gut-supporting products to meet the growing demand. - **Pharmaceutical Industry:** Pharmaceutical companies can explore the use of targeted probiotics and plant-based capsules in the development of new drugs that support gut health. - **Nutraceutical Industry:** The nutraceutical industry, which focuses on products that provide health benefits beyond basic nutrition, can develop creative marketing strategies for gut-supporting supplements and expand into new customer markets. ## Related on Trend Hunter - [Microbiome-Targeted Probiotic Supplements](https://www.trendhunter.com/trends/pendulum-metabolic-daily.md) - [Modernized Fiber Supplements](https://www.trendhunter.com/trends/gut-glow.md) - [Leaky Gut-Supporting Supplements](https://www.trendhunter.com/trends/terra-origin.md) - [Gut-Supporting Probiotic Supplements](https://www.trendhunter.com/trends/gut-health-probiotic.md) - [Comprehensive Gut Health Supplements](https://www.trendhunter.com/trends/inno-gut-restore.md) - [Comprehensive Gut Repair Kits](https://www.trendhunter.com/trends/gut-repair.md) - [Gut Health Strengthening Supplements](https://www.trendhunter.com/trends/smart-solutions-gutsmart.md) - [High-Potency Gut Health Supplements](https://www.trendhunter.com/trends/renew-life-supplements.md) - [All-Natural Gut Supplements](https://www.trendhunter.com/trends/ag1.md)