# Effervescent Probiotic Drinks Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia By Laura McQuarrie | Published 2017-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gut-punch References: [projectnosh](https://www.projectnosh.com/news/2017/farmhouse-culture-announces-301-investment-rtd-line) & [farmhouseculture](https://www.farmhouseculture.com/gut-punch) Alongside its existing range of savory probiotic Gut Shots, Farmhouse Culture recently introduced a line of [probiotic drinks made from fermented vegetables](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) sweetened with stevia under the name 'Gut Punch.' The flavors of single-serve Gut Punch bottles include fresh, fruity varieties like Ginger Lemon, Strawberry Hibiscus and Mango Guava, as well as ones like Cola and Orange Cream that boast [soda-inspired flavors](https://www.trendhunter.com/trends/sunsip-classic-cola); as [fermented beverages](https://www.trendhunter.com/trends/organic-drink-mixes), the drinks are slightly fizzy, but are a much healthier alternative to sugary, carbonated drinks. The entire beverage range is certified organic, non-GMO and boasts no gluten or dairy. Many consumers are now looking to add probiotic-rich foods like sauerkraut and kimchi to their diets because of the role that the digestive system plays in one's overall health. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic-rich Beverages:** Farmhouse Culture's 'Gut Punch' line of fermented probiotic drinks showcases the growing trend of probiotic-rich beverages that offer a healthier alternative to sugary sodas. - **Naturally Sweetened Drinks:** Farmhouse Culture's use of stevia as a natural sweetener in their 'Gut Punch' drinks reflects the trend of consumers seeking beverages that are sweetened without artificial ingredients. - **Fermentation-based Products:** Farmhouse Culture's fermented probiotic drinks tap into the trend of consumers seeking out fermented foods and beverages for their potential gut health benefits. ### Sectors Adopting This - **Beverage:** The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators. - **Health Food:** The health food industry can leverage the growing consumer interest in probiotics and create innovative products that offer digestive health benefits. - **Organic Food:** The organic food industry can capitalize on the demand for clean and natural ingredients by creating more certified organic, non-GMO, and gluten-free probiotic products. ## Related on Trend Hunter - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Prebiotic Fruit Sodas](https://www.trendhunter.com/trends/fruga.md) - [Bubbly Prebiotic Sodas](https://www.trendhunter.com/trends/bubbly-prebiotic-soda.md)