# Family Tree Libations The Gut Oggau Estate Wines Are a Family Affair By Marissa Liu | Published 2010-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gut-oggau-estate-wines References: [theurbangrocer](http://www.theurbangrocer.com/2010/05/27/gut-oggau-estate-wines/) & [gutoggau](http://www.gutoggau.com/index.php?id=11&L=1) Three generations of vintners produce Gut Oggau Estate Wines. The Austrian winery assigns a face and [personality to each of their wines](https://www.trendhunter.com/trends/pleasure-to-meet-you), complete with a portrait of one of the family members on its label. A younger portrait (of one of the three children) means a [younger wine](https://www.trendhunter.com/trends/2024-sauvignon-blanc). The Gut Oggau Estate Wines develop a more complex taste and flavour over time. There are currently nine wine selections offered, and the idea to sell bottles with a character was developed by Jun von Matt, a German design agency. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine Personalization:** Using personalized labels to differentiate wine selections. - **Multi-generational Branding:** Branding and marketing products as a family affair. - **Age-based Marketing:** Marketing products based on the age of customers. ### Where This Applies - **Wine Production:** Differentiating wine selections through unique marketing strategies. - **Design and Branding:** Developing branding campaigns that emphasize the family story. - **Marketing and Advertising:** Targeting specific age groups with age-based marketing campaigns. ## Related on Trend Hunter - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Artist-Painted Wine Labels](https://www.trendhunter.com/trends/barton-guestier.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Wine Estate-Inspired Series](https://www.trendhunter.com/trends/estate-series.md) - [Sophisticated Non-Alcoholic Wines](https://www.trendhunter.com/trends/sophisticated-nonalcoholic-wine.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md)