# Gut-Supporting Soups BOL Foods' Gut Loving Power Soup Delivers Flavor & Functional Benefits By Laura McQuarrie | Published 2023-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gut-loving-power-soup References: [fabnews.live](https://fabnews.live/bol-powers-into-autumn-with-a-swathe-of-new-plant-based-innovation-with-a-category-first-gut-loving-power-soup/) & [bolfoods](https://bolfoods.com/)  The Gut Loving Power Soup from [BOL Foods](https://www.trendhunter.com/trends/protein-thai-green-noodle) is a first-of-its-kind in the chilled soup category that puts gut health benefits front and center. Made with fiber-rich white beans and kale, this soup is packed with flavor but also nutritional benefits from ingredients like sweet tomato, balsamic and smoky paprika. Each heat-and-eat soup pot offers 21 grams of fiber and 18 grams of protein, making the Smoky Tomato & White Bean flavor a standout in the chilled soup category. Gut health has remained top-of-mind among health-conscious consumers due to its profound impact on overall well-being. As a result, consumers are eagerly seeking out products labeled with gut health benefits, recognizing the potential to proactively support and improve their health through a balanced and well-functioning gut microbiome. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 31% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gut Health Products:** Consumers are eagerly seeking out products labeled with gut health benefits. - **Fiber-rich Foods:** The Gut Loving Power Soup offers 21 grams of fiber, catering to the growing demand for fiber-rich foods. - **Functional Soups:** BOL Foods' Gut Loving Power Soup combines flavor and functional benefits, setting a trend in the chilled soup category. ### Where This Applies - **Food & Beverage:** The gut health trend opens up opportunities for the food and beverage industry to develop innovative products and capitalize on growing consumer demand. - **Health & Wellness:** The focus on gut health presents opportunities for the health and wellness industry to create supplements, probiotics, and other products that support a balanced gut microbiome. - **Convenience Foods:** Functional soups like BOL Foods' Gut Loving Power Soup cater to the demand for convenient and healthy meal options, making it a disruptive innovation opportunity within the convenience foods industry. ## Related on Trend Hunter - [Protein-Rich Thai Soups](https://www.trendhunter.com/trends/protein-thai-green-noodle.md) - [Protein-Packed Thai Soups](https://www.trendhunter.com/trends/protein-thai-green-noodle-power-soup.md) - [Plant-Based Nutrient-Boosted Pot Meals](https://www.trendhunter.com/trends/bol-protein-power-pots.md) - [Gut Heath-Boosting Meal Additives](https://www.trendhunter.com/trends/biotiful-gut-health-meal-booster.md) - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Daily Gut Health Blends](https://www.trendhunter.com/trends/foundational-daily-fiber.md) - [High-Protein Gut Desserts](https://www.trendhunter.com/trends/high-protein-gut-dessert.md) - [High-Fiber Gut Boosters](https://www.trendhunter.com/trends/35-gut-booster-mega-mix.md) - [Gut-Friendly Snack Chips](https://www.trendhunter.com/trends/boundless-chips.md)