# Gut Health Boards The Activia Gut Health Board Unites Experts in Gut Health & Nutrition By Laura McQuarrie | Published 2024-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gut-health-board References: [finance.yahoo](https://finance.yahoo.com/news/introducing-activia-gut-health-board-163000045.html) & [instagram](https://www.instagram.com/activia/p/DAEJoDRIvai/)  With 80% of people seeking tangible advice and solutions to improve gut health, Activia established The [Activia Gut Health Board](https://www.trendhunter.com/trends/gut-health-program) to support individuals prioritizing their gut health. This board unites leading voices in gut health and nutrition from around the world, including registered dietitian and Canadian gut health expert Andrea Hardy, Jessie Inchauspé, biochemist and [New York Times](https://www.trendhunter.com/trends/gut-friendly-meal-kits) bestselling author of Glucose Revolution and The Glucose Goddess Method, and professional chef and fermenter David Zilber. The Activia Gut Health Board will meet monthly with Activia to discuss trends and how to help consumers educate and empower themselves with a proactive daily gut health routine. At the inaugural meeting at Danone's Global [Research & Innovation Centre](https://www.trendhunter.com/trends/creatine), The Activia Gut Health Board shared some steps they take to improve their gut health: tending to mental health to reduce stress on the gut, feeding the microbiome fibre, and having a portion of veggies at the start of meals. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 65% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Microbiome-focused Diet Plans:** Tailoring diet plans to individual microbiome needs can disrupt traditional nutrition advice by offering personalized meal suggestions based on gut flora. - **Mental Health-gut Connection Research:** Exploring the correlation between mental health and gut health can introduce innovative approaches to holistic wellness that address both psychological and digestive well-being. - **Probiotic-infused Foods:** Developing food products with added probiotics that target specific gut health issues has the potential to vastly expand the functional food market. ### Industries Being Reshaped - **Functional Foods and Beverages:** The inclusion of gut health-enhancing ingredients in consumables could lead to a revolution in the way functional foods are formulated and marketed. - **Personalized Nutrition Services:** Businesses offering individualized nutrition counseling based on gut health data can transform how dietary advice is personalized and delivered. - **Holistic Wellness Centers:** Integrating gut health management into overall health and wellness programs can redefine the offerings of holistic wellness centers by providing a more comprehensive care approach. ## Related on Trend Hunter - [Branded Gut Health Programs](https://www.trendhunter.com/trends/gut-health-program.md) - [Advanced Gut Health Yogurts](https://www.trendhunter.com/trends/activia-expert.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Gut Health Communities](https://www.trendhunter.com/trends/biok-gut-kommunity.md) - [Gut Health Yogurt Campaigns](https://www.trendhunter.com/trends/the-good-gut-guide-campaign.md) - [Gut Health Support Yogurts](https://www.trendhunter.com/trends/activa-fibre-yogurts.md) - [Gut-Friendly Breakfast Buffets](https://www.trendhunter.com/trends/the-gut-love-breakfast-club.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Probiotic-Packed Recipes](https://www.trendhunter.com/trends/good-for-the-gut-recipes.md)