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# Modernized Fiber Supplements
Gut Glow by Bend Beauty Promotes Healthy Gastrointestinal Functions

By Kalin Ned | Published 2023-01-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gut-glow
References: [bendbeauty](https://www.bendbeauty.com/product/gut-glow/)

![Modernized Fiber Supplements](https://cdn.trendhunterstatic.com/thumbs/496/gut-glow.jpeg)

Gut Glow is a new supplement blend by Bend Beauty, designed to promote the health and wellness of individuals—especially when it comes to [gastrointestinal functions](https://www.trendhunter.com/trends/gut-barrier). As many might know, these can be a bit tricky to regulate. The innovative blend is marketed as "not your typical [fiber supplement](https://www.trendhunter.com/trends/fiber-flow)" as it contains a powerful and clinically proven [prebiotic fiber](https://www.trendhunter.com/trends/prebiotic-fibre-powder) alongside a 10:1 tremella mushroom extract. This enables Gut Glow by Bend Beauty to target a number of concerns, including promoting a healthy gastrointestinal function, reducing mild gastrointestinal discomfort, reducing bloating, increasing regularity of going to the bathroom, and even supporting the body's immunity functions.

Bend Beauty offers Gut Glow in a powder formula that can be easily mixed into any beverage without altering the taste, color, or smell.

Image Credit: Bend Beauty

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 53% | Activity: 60% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Prebiotic Fiber Supplements:** There is room in the market for more supplements like Gut Glow that contain prebiotic fiber and target gastrointestinal concerns.
- **Mushroom Extracts for Health:** Innovative blends that incorporate mushroom extracts like tremella could become popular in improving overall health and wellbeing.
- **Convenient Powder Supplements:** Similar supplements in the form of powders that can be easily mixed into beverages may gain popularity for their convenience.

### Who This Affects Most

- **Nutritional Supplements:** This trend may disrupt the nutritional supplement industry and encourage the development of new products.
- **Health and Wellness:** The trend highlights the opportunity for innovation in the health and wellness industry, particularly in the area of gastrointestinal health.
- **Functional Beverages:** The trend may lead to the development of more functional beverages that incorporate prebiotic fiber and mushroom extracts for added health benefits.

## Related on Trend Hunter

- [Fiber-Packed Prebiotic Supplements](https://www.trendhunter.com/trends/better-gut.md)
- [Probiotic Fiber Supplements](https://www.trendhunter.com/trends/fiber-supplements.md)
- [Daily Gut Health Blends](https://www.trendhunter.com/trends/foundational-daily-fiber.md)
- [Clean-Label Fiber Supplements](https://www.trendhunter.com/trends/shed-advanced-fiber.md)
- [Prebiotic Fiber Blends](https://www.trendhunter.com/trends/ecobloom.md)
- [Multi-Benefit Fiber Supplements](https://www.trendhunter.com/trends/belliwellis-daily-fiber-mix.md)
- [Triple-Action Fiber Supplements](https://www.trendhunter.com/trends/ancient-brave-true-biome.md)
- [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md)
- [Multi-Action Gut Supplements](https://www.trendhunter.com/trends/gut-barrier.md)
