# Gut-Boosting Beverage Campaigns Health-Ade's Approachable Campaign Offers Gut Health Education By Laura McQuarrie | Published 2021-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gut-boosting-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/health-ade-believes-in-the-power-of-gut-health-launches-a-multimillion-dollar-marketing-campaign-to-close-the-gap-on-consumer-knowledge-301299223.html) & [health-ade](http://www.health-ade.com) Kombucha is a gut-boosting beverage that's packed with antioxidants and probiotics to support healthy digestion, balance in the gut and whole-body well-being, and the important role of gut health is the focus of [Health-Ade's](https://www.trendhunter.com/trends/thrill-your-gut) new campaign. The marketing and education campaign goes above and beyond the digestive benefits of the [fermented drink](https://www.trendhunter.com/trends/ginger-spice-everything-nice) and offers a look at the link between gut health, immunity, mood and whole-body wellness. The approachable campaign shares the gut's point of view, Gut Gaze, to share the benefits of probiotics, healthy acids and more. As CEO and Co-Founder Daina Trout says, "Your gut does so much more than digest, it has an insanely important impact on all aspects of your daily life – like driving immunity, energy, metabolism, mood, and even skin health." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 90% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gut-boosting Beverage Marketing:** Opportunity for brands to create educational campaigns focusing on the link between gut health and overall wellness. - **Probiotic-infused Beverages:** Opportunity for companies to expand their product lines to include drinks packed with antioxidants and probiotics for gut health. - **Gut Health Education:** Opportunity for companies in the health and wellness industry to educate consumers on the crucial role gut health plays in overall wellness. ### Where This Applies - **Beverage Industry:** Opportunity for the beverage industry to create and market probiotic-infused drinks that promote gut health and overall wellness. - **Health and Wellness Industry:** Opportunity for the health and wellness industry to create educational campaigns and products that educate consumers on the importance of gut health and its link to overall wellness. - **Microbiome Testing Industry:** Opportunity for the microbiome testing industry to provide consumers with personalized gut health assessments that take into account their unique microbial makeup and suggest appropriate gut-healthy products and services. ## Related on Trend Hunter - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Branded Gut Health Programs](https://www.trendhunter.com/trends/gut-health-program.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Probiotic Yogurt Campaigns](https://www.trendhunter.com/trends/activia-glowup-bags.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Gut Health Communities](https://www.trendhunter.com/trends/biok-gut-kommunity.md) - [Gut Heath-Boosting Meal Additives](https://www.trendhunter.com/trends/biotiful-gut-health-meal-booster.md)