# Anti-Inside Out Umbrella GustBuster By Bianca | Published 2007-12-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/gustbuster References: [gustbuster](http://gustbuster.com/) & [gustbuster](http://gustbuster.com/) Chances are, you've been caught in a wind storm that just happened to be accompanied by heavy rains, and, unless you had a [GustBuster](http://gustbuster.com), the probability that your umbrella flipped inside out is pretty high. Those who carry a [GustBuster](http://gustbuster.com), however, stay dry and keep their eyes free of wind-blown debris. The College of Aeronautics proved the umbrella could be be busted in winds blasting over 55 miles per hour. Next time you're caught in a torrential downpour, soaked to the bone because your umbrella flipped out on you, its easiest to ditch your shield entirely and reconsider getting yourself of these gimmicks instead. At $40, it's totally justifiable. Just think how many $15 umbrellas you've had to throw out after windstorms. Makes sense, right? ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Anti-inside Out Umbrellas:** The trend of creating umbrellas that won't flip inside out in windstorms presents opportunities for companies to develop innovative designs and materials for better performance. - **Weather-resistant Consumer Products:** Developing weather-resistant products could be a disruptive innovation for industries such as fashion, outdoor gear, and transportation. - **Durability as a Selling Point:** Marketing products based on its durability, such as the GustBuster umbrella, could be a disruptive innovation strategy that appeals to consumers that value long-lasting products. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can invest in producing weather-resistant apparel to cater to the consumers' need for functional yet stylish clothing. - **Outdoor Gear:** The outdoor gear industry can develop new products that are windproof and waterproof for better outdoor experience and safety. - **Transportation:** Developing weather-resistant transportation, such as weather-resistant bicycles or electric scooters will attract consumers that value safety and durability. ## Related on Trend Hunter - [Ultra-Lightweight Durable Golf Umbrellas](https://www.trendhunter.com/trends/golf-lite-umbrella.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Geodesic Windproof Tents](https://www.trendhunter.com/trends/expedition-tent.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md)