# Indie Film Poster Sweaters Études and Gus Van Sant Joined to Create a Design to Honor 'Mala Noche' By Riley von Niessen | Published 2017-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gus-van-sant References: [fuckingyoung.es](http://fuckingyoung.es/etudes-x-gus-van-sant/) & [etudes-studio](http://etudes-studio.com/fr/encre-mala-noche-black#subscribe) In 1986, American film director Gun Van Sant debuted 'Mala Noche,' an indie drama that follows the relationship of a lonely clerk at a convenience store, and a Mexican migrant worker. Recently, contemporary menswear label Études collaborated with the director to come up with a design that honors the film and the legacy that it has. The result was a statement-worthy black and white pullover sweater, which features a retro Mala Noche poster on the front of it. As the design of the poster is so simple, with large lettering and a single small image positioned below it, the sweater maintains a contemporary aesthetic while honoring the themes of the film at the same time. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Film Designs:** Opportunity for brands to collaborate on vintage-inspired designs that pay homage to classic movies while maintaining a contemporary aesthetic. - **Statement Sweaters:** Growing demand for bold and unique sweaters that allow individuals to express their personality and interests. - **Indie Film Fashion:** Emerging trend of incorporating indie film aesthetics into fashion, allowing fans to showcase their love for the independent film industry. ### Where This Applies - **Fashion:** Fashion brands can tap into the trend of collaborating with filmmakers to create unique designs that resonate with film enthusiasts. - **Film:** Opportunity for filmmakers to collaborate with fashion brands, creating merchandise that celebrates and promotes their movies. - **E-commerce:** Online retailers can curate a selection of statement sweaters that cater to the growing demand for unique and expressive fashion pieces. ## Related on Trend Hunter - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Cinematic Film-Inspired Apparel](https://www.trendhunter.com/trends/stand-by-me.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md) - [Jacket-Inspired Sweaters](https://www.trendhunter.com/trends/fleece-parka.md) - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)