# Large-Format Organic Energy Drinks GURU Original and GURU Lite Get a New 500 ml Format By Niko Pajkovic | Published 2022-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guru-original References: [bevnet](https://www.bevnet.com/news/2022/guru-original-and-guru-lite-now-available-in-new-500-ml-format-across-quebec) & [guruenergy](https://www.guruenergy.com/en-ca)  [GURU Organic Energy Corp.](https://www.trendhunter.com/trends/organic-fruit-punch-energy-drink), a Canadian energy drink brand specializing in healthy beverage alternatives, has announced the launch of [GURU Original](https://www.trendhunter.com/trends/guru-guayusa-tropical-punch) and [GURU Lite](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar) in a new 500 ml format. The large-format version of the popular energy beverage will roll out across all partnering Quebec-based retailers. “This launch is directly in line with our growth strategy, which is to offer even more choice to consumers with a new format of Good Energy and good taste made from organic and plant-based ingredients," said Carl Goyette, President and CEO of GURU in a recent press release. Following the Quebec launch, the company plans to intoduce the new 500 ml format across all of Canada, and, later, throughout the United States. Image Credit: GURU ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Large-format Beverage Packaging:** Opportunity for beverage companies to expand their product line by introducing large-format packaging to appeal to consumers who appreciate bulk buying. - **Healthy Energy Drinks:** Health-conscious consumers provide an opportunity to create organic and plant-based energy drinks as a healthier alternative to traditional energy drinks. - **Expansion of Energy Drink Market:** The introduction of new energy drinks and the expansion of existing ones emphasizes the appeal of the energy drink market, making it ripe for the introduction of new energy drinks to meet the emerging needs of the consumers. ### Sectors Adopting This - **Beverage Industry:** An opportunity for beverage companies to diversify their products and offer healthy alternatives to traditional energy drinks. - **Organic and Plant-based Food Industry:** The demand for organic and plant-based ingredients provides an opportunity for companies in the industry to expand their product line and appeal to health-conscious consumers. - **Retail Industry:** Retailers can capitalize on the expanding energy drink market by showcasing a wider range of energy drinks to attract health-conscious consumers looking for organic options. ## Related on Trend Hunter - [Tradition-Inspired Energy Drinks](https://www.trendhunter.com/trends/guru-guayusa-tropical-punch.md) - [Organic Fruit-Flavored Energy Drinks](https://www.trendhunter.com/trends/organic-fruit-punch-energy-drink.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Extra-Fruity Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-peach-mango-punch.md) - [Full-Sized Energy Refreshments](https://www.trendhunter.com/trends/5hour-energy-drinks.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Large-Sized Coconut Waters](https://www.trendhunter.com/trends/100-coconuts-1.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Four-Can Energy Drink Bundles](https://www.trendhunter.com/trends/blu-energy.md)