# Organic Energizing Refreshments The GURU Energy Drink is Made with Naturally Occurring Caffeine By Rebecca Byers | Published 2015-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guru-energy-drink References: [guruenergy](http://www.guruenergy.com/) & [facebook](https://www.facebook.com/guruenergy/) GURU Energy Drink was one of the first on the market in Canada. Founded by four friends in Montreal in 1999, GURU Energy Drink preceded both the boom of energizing refreshments and the push toward organic food and drink products. GURU is a blend of brewed botanical ingredients, like guarana, ginseng, ginkgo biloba and echinacea, with a 100 mg dose of naturally occurring caffeine and is made without preservatives. GURU Energy Drink is Certified Organic, as well as Certified Vegan, and works to foster a supportive community of like-minded GURU drinkers. GURU Energy Drink has partnerships with brands such as Whole Foods and Lifetime Fitness Gyms, and represents the need for innovative energizing refreshments that don't compromise on the consumer's desire to eat healthy and clean. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Organic Energy Drinks:** Opportunity for innovating plant-based energy drinks made from natural ingredients without preservatives. - **Botanical Brews:** Potential for brewing organic, botanical ingredients like guarana, ginseng, ginkgo biloba, and echinacea for beverages with health benefits. - **Vegan Energy Drinks:** Potential for developing vegan energy drinks with natural caffeine sources and without preservatives for consumers who prioritize plant-based products. ### Who This Affects Most - **Organic Food and Drink:** Opportunity for organic food and drink industries to tap into the growing trend of organic, clean, and plant-based energy drinks. - **Health and Wellness:** Potential for health and wellness industries to develop energy drinks with botanical ingredients that offer health benefits and are positioned as a healthier alternative to traditional energy drinks. - **Fitness and Gyms:** Opportunity for fitness and gym industries to partner with organic energy drink brands to offer consumers a natural boost of energy before or after workouts. ## Related on Trend Hunter - [Organic Fruit-Flavored Energy Drinks](https://www.trendhunter.com/trends/organic-fruit-punch-energy-drink.md) - [Tradition-Inspired Energy Drinks](https://www.trendhunter.com/trends/guru-guayusa-tropical-punch.md) - [Extra-Fruity Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-peach-mango-punch.md) - [Large-Format Organic Energy Drinks](https://www.trendhunter.com/trends/guru-original.md) - [Clean Caffeine Energy Drinks](https://www.trendhunter.com/trends/joggy-energy.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Refreshing Caffeine-Boosted Waters](https://www.trendhunter.com/trends/karma-energy-water.md)