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# Geometrically-Groomed Coasts
The Gunilla Klingberg 'A Sign in Space' Tracks Lay Soft on the Shore

By Vivian Lau | Published 2012-08-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/gunilla-klingberg-a-sign-in-space
References: [fastcodesign](http://www.fastcodesign.com/1670452/beach-art-that-washes-away-with-every-high-tide) & [gunillaklingberg](http://www.gunillaklingberg.com/)

The Gunilla Klingberg 'A Sign in Space' is a [sandprint show](https://www.trendhunter.com/trends/arrakis-30) in the [Sense & Sustainability art exhibit](https://www.trendhunter.com/trends/highwood-installation).

Klingberg creates this alien print using a tractor that rolls a steel cylinder across the beach. With deep grooves (much like truck tires) that sport a graphic pattern, the coast is marked up during low tide. As the tide rises, the masterpiece will be washed away. Passersby may observe this art spectacle take place on Laga Beach during the morning hours on specific days from July through to September.

The embossed pattern is a form of [public space decoration](https://www.trendhunter.com/trends/surreal-street-art-1), much like the cobblestone paths one might find in a piazza in Europe. The crucial difference is that this print may be thoroughly appreciated due to its short life-span while leaving its canvas totally blank given a bit of time.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 76% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Temporary Coastal Art:** The short life-span of the Gunilla Klingberg 'A Sign in Space' sandprint show highlights the trend of temporary coastal art.
- **Interactive Public Space Decoration:** The embossed pattern created by the tractor in the Sense & Sustainability art exhibit showcases the trend of interactive public space decoration.
- **Ephemeral Art Experiences:** The fleeting nature of the Gunilla Klingberg art spectacle represents the trend of ephemeral art experiences.

### Sectors Adopting This

- **Art Exhibitions:** The Gunilla Klingberg 'A Sign in Space' sandprint show is part of the Sense & Sustainability art exhibit, indicating disruption opportunities in the art exhibitions industry.
- **Outdoor Advertising:** The graphic pattern created on the coast by the tractor's steel cylinder presents disruptive innovation opportunities in the outdoor advertising industry.
- **Tourism:** The Gunilla Klingberg art spectacle on Laga Beach attracts passersby and highlights disruption possibilities in the tourism industry.

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