# Luxury American Watches Gundhil Makes Watches Inspired by Scandinavian and Military History By Bryce Mason | Published 2022-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gundhil References: [kickstarter](https://www.kickstarter.com/projects/gunhild/bringing-scandinavian-history-alive-in-quality-watches?ref=discovery_newest) & [heimdallsworkshop](https://heimdallsworkshop.com/) Gundhil, a watch company that makes watches inspired by Scandinavian and military history, has created a new [luxury timepiece](https://www.trendhunter.com/trends/classivo-43). The brand's goal is to bring provocative watches models to the market that have never been seen before. The luxury pieces are built with partnering manufacturers in Switzerland and Japan. All testing of the models is performed in North Carolina. The company is looking to take its production to the next level with its new limited robust timepieces. Each model pays tribute to [law enforcement and the military](https://www.trendhunter.com/trends/benrus-dtu2ap). The M4 Carbine-inspired watches are the only ones ever made. There will be 300 released worldwide. The watch is made of stainless steel and a [black PVD coating](https://www.trendhunter.com/trends/unimatic-x-maxfield). Watch enthusiasts can purchase the watch with special forces camo straps or the black ops package straps. The luxury watch will be available at a mid-tier price, making this a more affordable option than other high-end watches. Image Credit: Gundhil ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 16% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Luxury Military-inspired Watches:** Opportunity to innovate by creating new luxury watches inspired by military history and sold at mid-tier prices. - **Limited Edition Luxury Watches:** Opportunity to innovate by creating limited edition timepieces that pay tribute to law enforcement and the military. - **Partnering with Manufacturers in Different Countries:** Opportunity to innovate by collaborating with manufacturers from different countries to create luxury watches that combine unique design elements from various cultures. ### Where This Applies - **Luxury Watchmaking:** Opportunity for luxury watch manufacturers to expand their portfolio and incorporate design elements from different cultures and histories. - **Law Enforcement/military Apparel and Accessories:** Opportunity for companies in this industry to collaborate with luxury watchmakers to create limited edition timepieces that pay tribute to their profession. - **Manufacturing:** Opportunity for manufacturers to collaborate with luxury watch brands and supply their expertise and production capabilities to create unique and innovative timepieces. ## Related on Trend Hunter - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Airplane Gauge Timepieces](https://www.trendhunter.com/trends/dango-specops-watch.md) - [Material Memory Watches](https://www.trendhunter.com/trends/normandie-1944.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Premium Heritage Timepiece Collections](https://www.trendhunter.com/trends/hilts.md) - [Military Jacket-Adorned Timepieces](https://www.trendhunter.com/trends/new-slim-dherms.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md) - [Blacked-Out Pilot Timepieces](https://www.trendhunter.com/trends/heritage-pilot-watch.md) - [Military Tool Watch Designs](https://www.trendhunter.com/trends/marine-type-3.md)