# Glittery Action Figures Macho Gundam Toys Turn Pink and Pretty for Female Fans By Rachel | Published 2009-06-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/gundam References: [forevergeek](http://www.forevergeek.com/2009/06/metrosexual_gundam/) & [motocity.tw](http://motocity.com.tw/gp2/viewtopic.php?t=232707&sid=f76c7c7e3306972aec0482d0ff930f93) Gundam is known as a pretty boyish series of Japanese anime. The Gundam toys are tough-looking gun-wielding robots outfitted in dark armor. Not exactly frilly and feminine, like the Gundam toy seen here. The [pink Gundam](https://www.trendhunter.com/trends/pink-soldier-saber) is a definite change from the original toy figures, as it's painted pink with glitter and [flowers](https://www.trendhunter.com/trends/gloral-fighter). The design is certainly one way to draw in more female viewers to the classic anime cartoon. Check out the pretty Gundam above. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 46% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Toy Design:** Opportunity for toy manufacturers to create inclusive and diverse toy designs that appeal to both male and female audiences. - **Feminization of Niche Markets:** Opening up niche markets traditionally dominated by male consumers by incorporating feminine elements and aesthetics. - **Anime-inspired Fashion:** Growing trend of incorporating anime-inspired designs and aesthetics into the fashion industry, providing unique and eye-catching styles for enthusiasts. ### Sectors Adopting This - **Toy Manufacturing:** Disruptive innovation opportunity for toy manufacturers to create new lines of gender-inclusive toys that cater to diverse market segments. - **Entertainment:** Opportunity for entertainment companies to revive and refresh existing franchises by appealing to underrepresented demographics, such as female fans. - **Fashion:** Chance for fashion brands to tap into the growing market of anime enthusiasts by incorporating anime-inspired designs and creating unique product lines. ## Related on Trend Hunter - [Anime Robot-Inspired Clogs](https://www.trendhunter.com/trends/rx782.md) - [Mecha Anime-Inspired Cases](https://www.trendhunter.com/trends/gundam-1.md) - [Urban Mecha Makeover Kits](https://www.trendhunter.com/trends/kith-gundam-kits.md) - [Mecha Sci-Fi Smartphone Accessories](https://www.trendhunter.com/trends/casetify-gundam-collection.md) - [Anime Robot Replica Statues](https://www.trendhunter.com/trends/59foottall-gundam.md) - [Sci-Fi Mecha Design Headphones](https://www.trendhunter.com/trends/gundam-headphones.md) - [Collaborative Upcycled Collections](https://www.trendhunter.com/trends/mobile-suit-gundam-seed.md) - [Streetwear Mecha Statues](https://www.trendhunter.com/trends/bape-and-bandai.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md)