# Epic Gun Silencer Ads Johnny Dronehunter Protects Privacy in this SilencerCo Campaign By Meghan Young | Published 2014-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gun-silencer References: [theverge](http://www.theverge.com/2014/8/2/5960881/silencerco-is-marketing-gun-silencers-by-blowing-drones-out-of-the-sky) & [silencerco](http://www.silencerco.com/about/) SilencerCo has created a new [superhero](https://www.trendhunter.com/trends/sickkids-foundation-ad) in the form of Johnny Dronehunter to promote its latest gun silencer, the Salvo 12 shotgun suppressor, which will be available later this year. Appealing to freedom-loving Americans, who are also currently obsessed with the tough comic book and action movie culture, the gun silencer ad campaign follows Johnny Dronehunter as he drive down an open road. As soon as he spots a drone, however, the commercial takes an interesting turn. Fun and adventurous, the gun silencer ad campaign was all about creating a narrative for its audience. CEO Josh Waldron says, "We created Johnny Dronehunter and intend to continue a series of videos in this vein with him as the main character to represent the Americans who feel they don't have an appropriate voice in this privacy debate." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Superhero-inspired Marketing:** Companies can create narratives and characters inspired by pop culture heroes to promote products to a wider audience. - **Privacy Protection Services:** Businesses can offer services or products that protect individual privacy and security in an increasingly digital world. - **Gun Silencer Technology:** Advancements in gun silencer technology will continue to appeal to the avid hunting and shooting demographic, while also attracting new audiences concerned about noise pollution and hearing damage. ### Where This Applies - **Marketing and Advertising:** Marketing agencies can capitalize on the trend of superhero-inspired marketing, creating engaging narratives and characters to promote products and services. - **Cybersecurity:** The rising concern for online privacy and security provides an opportunity for companies to offer protection services and products, ensuring customer trust and safety. - **Firearms and Ammunition Manufacturing:** Manufacturers can invest in research and development of advanced gun silencer technology to attract a wider audience and introduce new product lines. ## Related on Trend Hunter - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Autonomous Threat Detection Systems](https://www.trendhunter.com/trends/threat-detection-system.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md)