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# Offensive Chewing Gum
Too Shy to Say It? Express Your Opinion With Chewing Gum

By Vincent Salera | Published 2009-02-11 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/gumvertising-too-shy-to-say-it-say-it-with-gum
References: [blueq](http://www.blueq.com/shop/114-catId.117440547_114-productId.0.html)

I just love these [novelty gum packs](https://www.trendhunter.com/trends/tasteless-by-clooudie); I included packs with my [Christmas gifts](https://www.trendhunter.com/trends/gnaw-chocolates) this year, and they were a hit! Each box contains 8 pieces of [chewing gum](https://www.trendhunter.com/trends/plastic-free-gum). What makes them so fun are the graphics and captions on each unique box.

Here are just a few of my favorites: *“Tastes Like Chicken, doesn’t everything?”, “Don’t Waste My Daytime Minutes”, “How about a nice big pack of shut the hell up!”, “Ass Kisser, gum for brown nosers,” “Let’s Pretend I Give A #### Gum, No, what I really mean is ‘Shut up or go away - take your choice” and “Bigger Bitch, Seriously. I really hate you.”*

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 65% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Novelty Chewing Gum:** Disruptive innovation opportunity to create unique chewing gum packs with graphics and captions that cater to different preferences.
- **Expressive Packaging:** Disruptive innovation opportunity to design gum packaging with bold and provocative messages that allow users to express their opinions.
- **Humor as a Selling Point:** Disruptive innovation opportunity to market chewing gum by incorporating humorous and edgy slogans on the packaging to attract consumers.

### Where This Applies

- **Confectionery:** Disruptive innovation opportunity for confectionery companies to diversify product offerings by introducing novelty chewing gum with unique packaging.
- **Gifting:** Disruptive innovation opportunity for the gifting industry to incorporate novelty chewing gum packs as quirky and funny gift options.
- **Marketing and Advertising:** Disruptive innovation opportunity for marketing and advertising agencies to leverage expressive gum packaging as a creative promotional tool for brands and campaigns.

## Related on Trend Hunter

- [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md)
- [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md)
- [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md)
- [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md)
- [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md)
- [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md)
- [Activity-Filled Gum Packs](https://www.trendhunter.com/trends/extra-ritual-packs.md)
- [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md)
- [Refreshing Flavor-Changing Gums](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters.md)