# Intentionally Minimalist Brainstorming Charts The Gumpo 'Flipchart' Puts the Focus on Ideation By Michael Hemsworth | Published 2019-06-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gumpo-flipchart References: [yankodesign](https://www.yankodesign.com/2019/06/12/the-newest-addition-to-your-brainstorming-team/) The Gumpo 'Flipchart' is a distinctly minimal unit for the workplace or classroom that puts a focus on [ideation and organization](https://www.trendhunter.com/trends/thinkpost) to keep users on the right track towards their next great idea. Designed by Gerhardt Kellermann and Ana Relvao for Gumpo, the chart is comprised of just three panels in total; two vertical ones that are held in place by a third horizontal one that also acts as a [surface for writing utensils](https://www.trendhunter.com/trends/stilo75-pen-holder). The vertical panels have wheels on one end for easily moving it around a space to ensure that brainstorming can be done anywhere within a space instead of designated rooms. The Gumpo 'Flipchart' has a fuss-free design that speaks to the rise of [workplace minimalism](https://www.trendhunter.com/trends/single-desk) as professionals seek to eliminate unnecessary clutter in favor of a more efficient environment. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 85% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Design:** The rise of workplace minimalism presents an opportunity for more simple and functional brainstorming chart designs like the Gumpo 'Flipchart'. - **Flexible Workspaces:** The Gumpo 'Flipchart's' wheels allow brainstorming to take place anywhere within a space, presenting a disruption for workplaces seeking to move away from traditional designated rooms for creative ideation. - **Organizational Tools:** The Gumpo 'Flipchart's' three panel design with a surface for writing utensils presents an opportunity for the development of more streamlined and functional brainstorming organizational tools. ### Where This Applies - **Office Supplies:** The Gumpo 'Flipchart' presents a new product in the office supplies industry that presents an opportunity to expand minimalist design and organizational tools to other products. - **Corporate Training:** Flexible and minimalist brainstorming tools like the Gumpo 'Flipchart' could disrupt the traditional methods of corporate training by allowing more flexibility in how and where training sessions take place. - **Interior Design:** The rise of workplace minimalism presents an opportunity for interior designers to incorporate functional and flexible brainstorming tools into office spaces without adding unnecessary clutter. ## Related on Trend Hunter - [Minimalist Clip-Free Clipboards](https://www.trendhunter.com/trends/hinge-clipboard.md) - [Minimalist Clutter-Free Desk Designs](https://www.trendhunter.com/trends/parallel-work-table.md) - [Minimalist Note Apps](https://www.trendhunter.com/trends/the-braindump-app.md) - [Humorous Quick Cleanup Workstations](https://www.trendhunter.com/trends/flip-desk-concept.md) - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md) - [Minimalist Modular Creative Workstations](https://www.trendhunter.com/trends/note-desk.md) - [Angled Workstation Whiteboard Organizers](https://www.trendhunter.com/trends/fluidstance-slope.md) - [Multifunctional Projection Mobile Desks](https://www.trendhunter.com/trends/atmus-mobile-desk.md) - [Multifunctional One-Piece Stationary](https://www.trendhunter.com/trends/mover-erase-unisize.md)