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# Slick Superhero Cars
2M Designs Uses Iron Man as Inspiration for the Gumpert Apollo S

By Jamie Danielle Munro | Published 2014-03-12 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/gumpert-apollo-s
References: [carbuzz](http://www.carbuzz.com/news/2014/3/11/2M-Designs-Reimagines-Gumpert-Apollo-S-as-Iron-Man-Car-7719100/) & [gumpert.de](http://www.gumpert.de/)

The creators behind [Iron Man](https://www.trendhunter.com/trends/poco-x7-pro-iron-man-edition) are now responsible for more than just a box-office hit: 2M Designs recently used the film for aesthetic inspiration on the Gumpert Apollo S.

Sleek, sophisticated and unequivocally powerful are just a few adjectives to describe the latest design of the Gumpert Apollo S. Red and silver are the main colors employed by 2 Designs, and the good part is interested individuals can also deck out their ride in a similar fashion for 6,800 Euros (around $10,500 USD). The look was a huge hit at the [Geneva Auto show](https://www.trendhunter.com/trends/model-a7l) for 2014, and for good reason. The combination of coloring, a good waxing job and a little elbow grease for finishing produced an auto with meticulous shine to match its mechanics and interior.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 62% | Activity: 14% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Superhero-inspired Car Designs:** Designing cars with inspiration from popular superhero characters can appeal to fans and car enthusiasts alike.
- **Customizable Car Exteriors:** Offering the option for customers to deck out their rides with a unique aesthetic can increase personalization and appeal for consumers.
- **Luxury Car Aesthetics:** Exploring and implementing high-end, sophisticated design elements into luxury cars can attract affluent consumers.

### Sectors Adopting This

- **Automotive Industry:** Car manufacturers and designers can incorporate superhero-inspired designs and customizable options to expand their customer base and appeal to a wider audience.
- **Entertainment Industry:** Collaborating with car manufacturers to create vehicles based on popular superhero characters can provide new marketing and branding opportunities for entertainment companies.
- **Luxury Goods Industry:** Incorporating sleek and sophisticated design elements into luxury cars can attract affluent consumers who desire high-end, visually appealing products.

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