# Romantic Gummy Candies Trader Joe’s Gummy Xs & Os Put a Sweet Twist on Hugs and Kisses By Katherine Pendrill | Published 2018-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gummy-xs-os References: [traderjoes](https://www.traderjoes.com/digin/post/gummy-xs-os) & [becomebetty](https://www.becomebetty.com/trader-joes-gummy-xs-and-os/) For those looking for a clever way to leave a romantic note this Valentine's Day, [Trader Joe's](https://www.trendhunter.com/trends/festive-chaos-of-gummy-candy) colorful new Gummy Xs & Os are the perfect option. The new Gummy Xs & Os from Trader Joe's are limited-edition candies available for the Valentine's Day season. The candies themselves come in three colors all formed into the shape of tiny Xs and Os. In addition to the fun shapes, the candies also boast different flavors, including strawberry, berry, and grapefruit. This means that consumer can now leave their loved one a fruity hug or kiss this Valentine's Day season. While Valentine's Day often means an [onslaught of chocolates](https://www.trendhunter.com/trends/gardners-candies), Trader Joe's Gummy Xs & Os are ideal for those who prefer something that will result in a little less of a sugar rush. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Valentine's Day Candies:** Opportunity to create unique and seasonal candy offerings for special occasions. - **Colorful and Fun Candy Shapes:** Chance to innovate with creative and visually appealing candy designs that enhance the enjoyment of eating. - **Alternative to Traditional Valentine's Day Candy:** Potential market for non-chocolate sweets that cater to individuals with different preferences or dietary restrictions. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunities in creating novel candy flavors and shapes for various occasions. - **Retail:** Opportunity to offer exclusive and seasonal candy selections to attract customers and boost sales during special events. - **Gifts and Souvenirs:** Potential for unique and customizable candy products that can be given as thoughtful presents for special occasions. ## Related on Trend Hunter - [Holiday-Themed Gummy Candies](https://www.trendhunter.com/trends/festive-chaos-of-gummy-candy.md) - [Colorful Heart-Shaped Sprinkles](https://www.trendhunter.com/trends/trader-joes-valentine-sprinkle.md) - [Breakfast-Themed Gummy Candies](https://www.trendhunter.com/trends/bacon-eggs-shaped-sweet-gummy-candies.md) - [Chewy Fruit-Flavored Candies](https://www.trendhunter.com/trends/fruity-chewy-candy.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Romantic Soft Candy Treats](https://www.trendhunter.com/trends/squashies-love-hearts.md) - [Strawberry-Studded Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar.md) - [Chocolate-Covered Gummy Bears](https://www.trendhunter.com/trends/milk-chocolate-covered-gummy-bears.md) - [Heart-Shaped Valentine's Day Pastas](https://www.trendhunter.com/trends/ricotta-cuoricini-ravioli.md)