<!-- canonical: https://www.trendhunter.com/trends/gummy-sneakers -->
<!-- robots: noindex -->

# Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy

By Laura McQuarrie | Published 2018-03-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gummy-sneakers
References: [designtaxi](http://designtaxi.com/news/398871/Trolli-Remakes-adidas-x-James-Harden-s-Footwear-As-Edible-Life-Sized-Gummies/) & [stockx](https://stockx.com/charity/james-harden-trolli)

Inspired by the style of professional basketball player James Harden, [adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) created the Harden Vol. 2 Shoes—and confectionery brand Trolli created a pair of gummy sneakers based on the footwear.

James Harden, who plays for the [Houston Rockets](https://www.trendhunter.com/trends/mens-jewelry-brand), has been endorsing Trolli since 2016 and as part of this unique three-way collaboration, Harden, adidas and Trolli are now coming together to offer the all-new [Sour Brite](https://www.trendhunter.com/trends/trolli-1) Sneaks range. The Trolli x Harden Vol. 2: SourStock Edition introduces three life-size gummy footwear styles in Strawberry/Blackberry, Lemon/Berry Punch and Lime/Raspberry colorways. Those who want to get their hands on the ultra-rare, edible gummy kicks have the opportunity to donate to StockX, where the pairs will be given out by a raffle with proceeds that will go towards supporting Harden's own 3TheHardenWay charity foundation.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Gummy Sneaker Collaboration:** Opportunity for confectionery brands to collaborate with athletes and fashion brands to create innovative and edible products.
- **Celebrity Endorsement Partnerships:** Opportunity for brands to partner with celebrities to create unique and engaging collaborations, generating buzz and brand awareness.
- **Limited Edition Products for Charity:** Opportunity for brands to create limited edition products where proceeds go towards supporting charitable foundations, creating positive social impact.

### Industries Being Reshaped

- **Confectionery:** Confectionery brands can explore collaborations with fashion brands and athletes to create unique and novelty products that appeal to consumers.
- **Sports Apparel:** Sports apparel brands can partner with confectionery brands and celebrities to create limited edition versions of their products, generating excitement and driving sales.
- **Charitable Organizations:** Charitable organizations can partner with brands and celebrities to create limited edition products, using the proceeds to support their causes and increase awareness.

## Related on Trend Hunter

- [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md)
- [Oversized Athlete-Approved Candies](https://www.trendhunter.com/trends/shaqalicious-xl-gummies.md)
- [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md)
- [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md)
- [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md)
- [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md)
- [Lifestyle-Catering Molded Footwear](https://www.trendhunter.com/trends/molded-leather.md)
- [Athletic Donut-Themed Sneakers](https://www.trendhunter.com/trends/tim-hortons-5.md)
- [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md)