# Creamy Fruit Gummies The Swirl'z Party Gummy Mix Has Flavors Like Lemon-Lime 'n Cream By Laura McQuarrie | Published 2021-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gummy-mix References: [prnewswire](https://www.prnewswire.com/news-releases/party-it-up-with-new-irresistible-varieties-from-original-gummi-funmix-301245466.html) & [gummifunmix](http://gummifunmix.com) Joining [Promotion In Motion's](https://www.trendhunter.com/trends/maple-mate) Original Gummi FunMix is a new gummy mix that melds bright fruity and creamy flavors. The Swirl'z Party mix boasts colorfully striped gummy candies in varieties like Oranges 'n Cream, Lemon 'n Cream, Lemon-Lime 'n Cream, Strawberries 'n Cream and Blue Raspberries 'n Cream. Appealing to candy consumers of all ages, the products offer multi-sensory experiences that people crave. The Original Gummi FunMix provides to be particularly appealing to Millennials, thanks to Promotion In Motion's award-winning Party in Every Bag advertising campaign. Promotion in Motion is also introducing the all-new Tropical Fish Party gummy mix, which has 18 tropical fish shapes and [bold fruit flavor combinations](https://www.trendhunter.com/trends/swizzels-refreshers-tropical) like Kiwi Guava 'n Mango, Passion Fruit 'n Lemonade and Watermelon 'n Tropical Punch. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Creamy Fruit Gummies:** Innovation opportunity to experiment with new fruity and creamy flavor combinations in gummy candies. - **Multi-sensory Experience Products:** Opportunity to create more products that appeal to all age groups with unique and exciting multi-sensory experiences. - **Party in Every Bag Advertising Campaigns:** Opportunity to create successful advertising campaigns targeting Millennials, using creativity and uniqueness as selling points. ### Industries Being Reshaped - **Confectionery Industry:** Innovation opportunity to experiment with new flavor combinations, both fruity and creamy, that can be incorporated into confectionery products to attract consumers. - **Food and Beverage Industry:** Opportunity to create products that offer multi-sensory experiences that appeal to a wide range of age groups, thus gaining consumer loyalty and market share. - **Advertising Industry:** Opportunity to create creative and unique advertising campaigns that successfully target and appeal to millennials, using the 'party in a bag' concept. ## Related on Trend Hunter - [Elevated Custom Retailer Gummies](https://www.trendhunter.com/trends/foxtrot-gummy-mixes.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Multisensory Gummy Candies](https://www.trendhunter.com/trends/stuffed-puffs-gummy-fuzions.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Mixed Fruit-Flavored Soft Candies](https://www.trendhunter.com/trends/mixed-fruit-soft-candy.md) - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md) - [Summer-Inspired Candy Lines](https://www.trendhunter.com/trends/beach-sticks-fruit-chews.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md) - [Twisted Fruit-Based Candies](https://www.trendhunter.com/trends/twistables-triple-berry-twist.md)