# Brainiac Candies The Gummy Brain is One Smartass Treat By Summer Luu | Published 2010-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gummy-brain References: [gizmodiva](http://www.gizmodiva.com/other_stuff/gummy_braindisgustingly_sweet.php) Just in time for Halloween, you can freak out your friends with this very believable piece of bloody Gummy Brain candy. A package of this Gummy Brain comes with two brainy parts and a small tube of cherry-flavored liquid candy. The brain itself tastes like strawberries. Check out the very funny short skit of a surgery being performed on a dude with Gummy Brain and eating it too featured here. **Implications** - Consumers are looking for products that will provide some sort of shock. Designs featuring an unconventional element are appealing to those who desire a surprise in their purchases. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gummy Brain Candies:** The trend of unconventional and shocking candy designs could provide opportunities for companies to differentiate themselves from competitors. - **Halloween-themed Treats:** The trend of uniquely designed treats during Halloween could present opportunities for companies to create limited edition novelty items. - **Liquid-filled Candies:** The trend of liquid-filled candies could provide new opportunities for candy companies to create unique and exciting eating experiences. ### Sectors Adopting This - **Confectionery:** The Confectionery industry could take advantage of the trend towards unconventional candy designs by creating unique and attention-grabbing products. - **Seasonal Merchandise:** The Seasonal Merchandise industry could benefit from the trend towards Halloween-themed treats by offering limited edition novelty items to consumers. - **Food and Beverage:** The Food and Beverage industry could explore the trend of liquid-filled candies to create new and exciting eating experiences for consumers. ## Related on Trend Hunter - [Squishy Skull-Shaped Candies](https://www.trendhunter.com/trends/swizzels-squashies-squeletons.md) - [Brain-Fueling Fruit Snacks](https://www.trendhunter.com/trends/brainiac-fruit-snacks.md) - [Multidimensional Halloween Gummies](https://www.trendhunter.com/trends/4d-gummy-halloween-series.md) - [Caramelized Organ Chocolates](https://www.trendhunter.com/trends/zotter-chocolates-brains-eggs.md) - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Monstrous Halloween Gummy Treats](https://www.trendhunter.com/trends/monsters-approved-candies.md) - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Halloween-Themed Gummy Candies](https://www.trendhunter.com/trends/bebeto-spooky-mix.md) - [Precisely Made Edible Earbuds](https://www.trendhunter.com/trends/candy-airpods.md)