# Cuddly Gelatinous Purses Show Off Your Sweet Side with the Gummy Bear Clutch By Nicole Ballantyne-Choo | Published 2014-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gummy-bear-clutch References: [polyvore](http://www.polyvore.com/charlotte_olympia_gummy_bear_clutch/thing?id=99749740) & [us.charlotteolympia](http://us.charlotteolympia.com/collections/cruise-14/GUMMIBEARCLUTCH-CRUISE14.html?dwvar_GUMMIBEARCLUTCH-CRUISE14_color=PERSPEX_300_GREEN) This beautiful gummy bear clutch by Charlotte Olympia is perfect for a lady who's a kid at heart or who just loves snacking on [candy](https://www.trendhunter.com/trends/candyinspired). The adorable purse is designed to look like an oversized gummy bear that will probably make you and everyone around you crave the addictive snack. To add a feminine vibe, the gummy bear clutch features eyes with long lashes and a bright red heart for a mouth. Although the purse has a youthful tone, it's very classy and is a great choice to carry to work, shopping or even for a fun night out with friends. To appeal to a variety of preferences or to someone who loves all gummy bear flavors, this [cute clutch](https://www.trendhunter.com/trends/croissant-clutch) comes in green, purple, blue and red. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Personalized Novelty Accessories:** There is an opportunity for companies to create personalized novelty accessories like the gummy bear clutch to tap into the market of consumers who enjoy unique and fun fashion items. - **Nostalgic Fashion:** Nostalgic fashion items, such as the gummy bear clutch, are becoming popular, presenting an opportunity for businesses to create products that evoke feelings of nostalgia and childhood memories. - **Classy Playfulness:** The combination of a playful design and classy aesthetics, as seen in the gummy bear clutch, offers a disruptive opportunity for businesses to cater to consumers who want to express their personality while maintaining a polished appearance. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of novelty items like the gummy bear clutch by creating unique and eye-catching pieces that appeal to consumers seeking personalized accessories. - **Confectionery:** The confectionery industry can explore collaborations with fashion brands to create cross-industry products like the gummy bear clutch that combine the worlds of fashion and sugary treats. - **Event Planning:** Event planners can incorporate playful and nostalgic elements, such as the gummy bear clutch, into themed parties and events to create memorable experiences for their clients. ## Related on Trend Hunter - [Playful Gummy Bear Kits](https://www.trendhunter.com/trends/gummy-bear-kit.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Jumbo Gummy Bear Lollipops](https://www.trendhunter.com/trends/nassau-candy.md) - [Oversized Gummy Bear Lollipops](https://www.trendhunter.com/trends/clever-candy-big-bear-pop.md) - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md) - [Gummy Candy-Inspired Eyewear](https://www.trendhunter.com/trends/jelly-collection.md) - [Collectible Shopping Bag Charms](https://www.trendhunter.com/trends/amuseables-space-nk-bag-charm.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md) - [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md)