# Virtual Candy Sanctuaries Skittles' Gummi Sanctuary Helps to Save Squishy Gummy Animals By Laura McQuarrie | Published 2021-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gummi-sanctuary References: [prnewswire](https://www.prnewswire.com/news-releases/skittles-gummies-unveils-first-ever-gummi-sanctuary-to-shelter-gummi-animals-from-enthusiastic-consumers-301328474.html) & [SkittlesGummiSanctuary](http://www.SkittlesGummiSanctuary.com) Skittles is introducing the first Gummi Sanctuary for gummy animals and it's focused on getting people to enjoy [round soft chews](https://www.trendhunter.com/trends/foamy-gummies) rather than animal-shaped gummies. Visiting the online site for the [Skittles Gummi Sanctuary](https://www.trendhunter.com/trends/skittles-squishy-cloudz) gives candy lovers the chance to make the Squish the Rainbow pledge to end the consumption of gummy animals and treat themselves to [Skittles Gummies](https://www.trendhunter.com/trends/skittles-gummies-fuego) instead. Those who enter are automatically entered for their chance to win free Skittles Gummies. This month, the brand is holding a virtual grand opening for the first-of-its-kind Gummi Sanctuary. Attendees will be able to explore unique habitats like the Squishy Fishy River and Yummy Gummi Worm Garden, and see gummy animals of all shapes at peace. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Virtual Sanctuaries:** The virtual Gummi Sanctuary experience sets a trend for companies to create interactive online spaces for their consumers. - **Ethical Consumption:** Encouraging ethical consumption through pledges gives a trend for companies that market themselves as socially responsible. - **Brand Activism:** By supporting conservation through the Gummi Sanctuary, Skittles sets a trend of brand activism that other companies can follow. ### Who This Affects Most - **Candy:** Candy makers can create new products and campaigns that advocate for ethical consumption. - **Entertainment:** The Gummi Sanctuary sets a trend for creating virtual entertainment experiences through online platforms. - **Conservation:** Skittles' Gummi Sanctuary sets a trend for bringing awareness and taking actions towards conservation efforts. ## Related on Trend Hunter - [Squishy Cloud-Like Candies](https://www.trendhunter.com/trends/skittles-squishy-cloudz.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Oversized Textural Candy Products](https://www.trendhunter.com/trends/skittles-giants-gooey.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md)