# Rubber Band Charm Bracelets The Gummi C Jewelry Collection Rethinks Everyday Office Objects By Meghan Young | Published 2012-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gummi-c References: [design-milk](http://design-milk.com/gummi-c-by-martine-viergever/) & [martineviergever](http://martineviergever.com/) It is not at all strange to think of women wearing basic rubber bands as jewelry, especially if those rubber bands are graced with pieces from the Gummi C jewelry collection. A series of delicate shapes fashioned out of [silver and gold-plated silver](https://www.trendhunter.com/trends/organicinspired-jewelry), they fit onto [elastic bands](https://www.trendhunter.com/trends/braided-cord-bracelet) to instantly transform them into chic accessories. Conceived by Rotterdam-based jewelry designer Martine Viergever, the Gummi C collection is comprised of three different shapes: a disc, sphere and rectangle. All a person needs to do is stretch out the rubber band as much as possible and slip the Gummi C accessory through the thinnest part. Each Gummi C comes with 10 rubber bands for easy and convenient replacement when one becomes worn out. The Gummi C collection encourages people to rethink [everyday objects](https://www.trendhunter.com/trends/nadine-ghosn-crayola-pack). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Rubber Band Jewelry:** The trend of transforming basic rubber bands into fashionable accessories offers disruptive innovation opportunities for the fashion industry. - **Transformative Accessories:** The growing trend of converting everyday objects into stylish accessories presents disruptive innovation opportunities for the accessory industry. - **Elastic Band Fashion:** The rising popularity of incorporating elastic bands into fashion designs creates disruptive innovation opportunities for the textile industry. ### Where This Applies - **Fashion Industry:** The fashion industry has the opportunity to embrace the trend of rubber band jewelry and innovate new designs that merge functionality with style. - **Accessory Industry:** The accessory industry can capitalize on the transformative accessories trend by developing innovative products that offer versatility and personalization. - **Textile Industry:** The textile industry can explore the elastic band fashion trend to create new fabric designs and garments that incorporate elastic bands in unique and fashionable ways. ## Related on Trend Hunter - [Brick Toy-Inspired Jewelry](https://www.trendhunter.com/trends/studio-gogo.md) - [Glam Bracelet-Making Kits](https://www.trendhunter.com/trends/juicy-couture-bracelet-kit.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md) - [Crayon-Themed Arm Cuffs](https://www.trendhunter.com/trends/color-full.md) - [Wearable Sculptural Jewelry](https://www.trendhunter.com/trends/3dtcable-collection.md) - [Silicon Rubber Jewelry Capsules](https://www.trendhunter.com/trends/silichrome.md) - [Charm Jewelry Capsules](https://www.trendhunter.com/trends/avgvst-berlin-x-crosby-studios.md) - [Doll-Inspired Jewelry Collections](https://www.trendhunter.com/trends/barbie-professions-collection.md)