# Veggie-Packed Gumdrops Kencko's Gumdrops Provide Healthy "Dessert Moments" By Laura McQuarrie | Published 2021-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gumdrops References: [nosh](https://www.nosh.com/news/2021/kencko-seeks-to-offer-fruits-and-vegetables-for-every-moment-of-the-day) & [kencko](https://www.kencko.com/)  Plant-based wellness brand Kenckois introducing "dessert moments" with [veggie-rich gumdrops](https://www.trendhunter.com/trends/superfoods-greens-gummies) that are easy to take and enjoy on the go. The small and sweet treats can be found in several flavors with expressive names such as Berrylicious, Passionista, Gingerella and Bananarama. On a package of gumdrops, the company clearly spells out the contents, such as apples, strawberries, beetroot, pumpkin, as well as chicory root and agave fiber. The nourishing gummies made with fruits and veggies are packed into portable pouches and boxes that make it easy to sample multiple flavors at once. As well as being committed to helping people nourish themselves in easy ways, the company recently implemented fully compostable packaging solutions and secured its [B Corp](https://www.trendhunter.com/trends/the-alldeya-arms) certification. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Veggie-rich Snacks:** Opportunity to create convenient, healthy snacks incorporating more vegetables into traditional snack foods for easy, on-the-go snacking. - **Compostable Packaging:** Opportunity to innovate in eco-friendly packaging solutions as consumers become increasingly concerned about sustainability. - **Transparent Ingredient Labeling:** Opportunity to cater to consumers seeking transparency in the ingredients of their food by providing clear labeling and sourcing information. ### Industries Being Reshaped - **Snack Foods:** Incorporating more fruits and vegetables into snack foods creates opportunities to cater to health-conscious customers looking for convenient options. - **Packaging:** Developing eco-friendly packaging options provides opportunities in the packaging industry as more consumers demand sustainable products. - **Food Labeling:** Opportunities exist to improve the transparency and accuracy of food labeling to cater to consumers seeking more information on the sourcing and composition of their food. ## Related on Trend Hunter - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Summery Superfood Gummies](https://www.trendhunter.com/trends/gruns-superfoods-greens-gummies.md) - [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Crunchy Fibrous Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-snaps.md) - [Whole-Body Vitality Gummies](https://www.trendhunter.com/trends/gruns.md) - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Festive Superfood Gummies](https://www.trendhunter.com/trends/superfoods-greens-gummies.md) - [Nutritious Superfood Gummies](https://www.trendhunter.com/trends/super-gummies.md)