# Gentle Curved Toothpicks GUM Soft-Picks Advanced Are a Gentle Alternative to Flossing By Joey Haar | Published 2017-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gum-softpicks-advanced References: [dentistryiq](http://www.dentistryiq.com/articles/2016/08/alternatives-to-floss-a-review-of-sunstar-gum-s-soft-picks-advanced.html) & [gumbrand](http://www.gumbrand.com/between-teeth-cleaning/picks/gum-soft-picks-advanced-60-ct.html) Flossing is a hugely beneficial oral care practice, but the GUM Soft-Picks Advanced offer an alternative that can keep teeth just as clean. The gentle, curved toothpicks [massage the gums](https://www.trendhunter.com/trends/gum-health1), dislodge food, and, most importantly, remove harmful plaque between people's teeth. Though few would argue with the efficacy of flossing, many people forgo [regular flossing](https://www.trendhunter.com/trends/silk-expanding-dental-floss) if only because it's relatively tedious task -- especially during frantic mornings or sleepy evenings. The GUM Soft-Picks Advanced offer a far easier cleaning process, and their [soft synthetic rubber tips](https://www.trendhunter.com/trends/brevi-toothbrush) are far more soothing than taut strings. Plus, the picks' new curved design makes it easier to reach the spaces between any teeth, even the molars. GUM Soft-Picks Advanced come in sets of 60, meaning that consumers won't have to constantly stop by the drug store. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Alternative Oral Care:** The GUM Soft-Picks Advanced provide a gentle alternative to traditional flossing. - **Convenient Dental Hygiene:** The easy-to-use GUM Soft-Picks Advanced offer a more convenient cleaning process. - **Improved Accessible Design:** The new curved design of GUM Soft-Picks Advanced makes it easier to reach all areas of the mouth. ### Who This Affects Most - **Oral Care:** The oral care industry can explore disruptive innovation opportunities by developing more gentle and convenient alternatives to traditional flossing methods. - **Consumer Goods:** Consumer goods companies can tap into the demand for more accessible and user-friendly dental hygiene products, like the GUM Soft-Picks Advanced. - **Retail:** Retailers can benefit by carrying products like GUM Soft-Picks Advanced that offer convenience and satisfy customers' oral care needs. ## Related on Trend Hunter - [Tooth Gap Cleaning Tools](https://www.trendhunter.com/trends/ordo-denta-reach.md) - [Expanding Dental Flosses](https://www.trendhunter.com/trends/expanding-dental-floss.md) - [Advanced Dental Water Flossers](https://www.trendhunter.com/trends/advanced-dental-water-flosser.md) - [Charcoal-Infused Toothbrush Designs](https://www.trendhunter.com/trends/charcoalinfused-toothbrush.md) - [Eco-Friendly Electric Flossers](https://www.trendhunter.com/trends/flaus.md) - [Streamlined Flossing Tools](https://www.trendhunter.com/trends/dental-hygiene1.md) - [3D-Printed Whole Mouth Flossers](https://www.trendhunter.com/trends/blizzflosser.md) - [Reduced Pressure Water Flossers](https://www.trendhunter.com/trends/oclean-airpump-a10.md) - [Flossing Electric Toothbrushes](https://www.trendhunter.com/trends/sensonic-electronic-toothbrush.md)