# Inflight Chewing Gums Air France is Introducing Gum on a Plane for Take Off and Landing By Laura McQuarrie | Published 2017-07-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/gum-on-a-plane References: [adsoftheworld](http://adsoftheworld.com/media/film/air_france_la_gomme_a_macher_the_take_off_and_landing_chewing_gum) & [airfrance](https://www.airfrance.com/indexCOM.html) It is a common practice for travelers to take chewing gum on a plane to prevent their ears from popping while in the air, but [Air France](https://www.trendhunter.com/trends/air-france-and-matthias-giroud) is now offering its own brand of gum to help passengers alleviate the unpleasant sensation. Air France's 'La Gomme à Mâcher' is branded as a "take off and landing chewing gum," which comes in decadent flavors like crème brûlée and pistachio macaron. As well as helping to prevent popping sensations within the ears, the bold [chewing gum flavors](https://www.trendhunter.com/trends/trident-vibes-cotton-candy) help to give airplane passengers a taste of the kinds of classic treats they can expect to find in France. Many airlines have launched [special inflight tasting menus](https://www.trendhunter.com/trends/cookie-department) to take advantage of one's heightened sense of taste on a plane, but this simple chewing gum serves a practical purpose for travelers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Inflight Chewing Gum:** The introduction of customized chewing gum flavors for take off and landing provides an opportunity for airlines to enhance the passenger experience and brand identity. - **Enhanced Passenger Comfort:** The use of chewing gum to alleviate ear popping during flights opens up possibilities for travel-related industries to develop innovative products and services that improve overall passenger comfort. - **Inflight Tasting Experiences:** Airline companies can capitalize on passengers' heightened sense of taste by offering unique inflight tasting experiences that complement the flavors of the chewing gum. ### Where This Applies - **Airline:** Airlines can develop and promote their own exclusive line of inflight chewing gums, offering passengers a distinctive and enjoyable travel experience. - **Confectionery:** The confectionery industry can explore partnerships with airlines to create custom chewing gum flavors that cater to the unique taste preferences of air travelers. - **Travel Accessories:** There is an opportunity to create and market travel accessories such as ear pressure relief devices that work in conjunction with inflight chewing gums to provide a more comfortable flying experience. ## Related on Trend Hunter - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Mixed-ABV Inflight Cocktails](https://www.trendhunter.com/trends/air-france-and-matthias-giroud.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Gum Chewing ASMR](https://www.trendhunter.com/trends/excel-study-beats.md)