# Gum-Focused Toothpaste Products Crest's Gum Detoxify Range Targets Harmful Plaque Bacteria By Kalin Ned | Published 2019-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gum-detoxify References: [ca.crest](https://ca.crest.com/en-ca/products/gum-detoxify?&utm_source=google&utm_medium=cpc&utm_campaign=T_SERP_Non_Text_NOFRQNOVIEW_OPT_Crest+Paste%7CBrand%7CAwareness%7CGum+Detoxify%7CBMM_C&utm_term=%2Bcrest+%2Bgum+%2Bdetoxify&gclid=CjwKCAjwoMPcBRAWEiwAiAqZh2NGekybaEuhQjk4X2ei5W3eMzCiDlXVbzdDviB2eL9yVIWXZW6jQhoCL0AQAvD_BwE&dclid=CO-rzfjypt0CFQQaAQodiSQEpQ) Oral hygiene brand [Crest](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover) helps consumers stay on the healthier side with its latest product launch — the Gum Detoxify range. Individuals are offered a triad of toothpaste options that "clean below the gum line," targeting hard-to-reach areas where bacterial colonies tend to fester over time. The oral hygiene products feature "years of ground-breaking research" that guarantee the upkeep of healthy gums and teeth. The Gum Detoxify range includes the 'Deep Clean,' the 'Gentle Whitening' and the 'Extra Fresh' toothpaste. All three feature a [unique foam formula](https://www.trendhunter.com/trends/foam-mouthwash) that [neutralizes plaque bacteria](https://www.trendhunter.com/trends/periotrap) and helps prevent or treat gingivitis. Crest's range is thorough with regard to gum line hygiene and it provides a gentle cooling sensation during and after brushing which contributing to the overall feel of freshness. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gum Detoxify Range:** The launch of Crest's Gum Detoxify range highlights the trend of oral hygiene products targeting gum health and addressing hard-to-reach areas. - **Triad of Toothpaste Options:** The availability of three toothpaste options in the Gum Detoxify range reflects the trend of offering consumers diverse choices for their oral care needs. - **Foam Formula Innovation:** The unique foam formula in Crest's toothpaste products showcases the trend of continuous innovation in oral care and the ability to neutralize plaque bacteria. ### Who This Affects Most - **Oral Hygiene Products:** The Gum Detoxify range by Crest presents an opportunity for the oral hygiene industry to develop more specialized products for gum health and targeting hard-to-reach areas. - **Gingivitis Prevention or Treatment:** The Gum Detoxify range's focus on preventing or treating gingivitis highlights a disruptive opportunity for the industry to create more effective solutions for oral inflammation. - **Diverse Toothpaste Offerings:** The availability of multiple toothpaste options in the Gum Detoxify range suggests a potential disruptive innovation opportunity for the toothpaste industry to cater to specific consumer preferences and needs. ## Related on Trend Hunter - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md) - [Mix-and-Match Toothpastes](https://www.trendhunter.com/trends/therabreath-toothpastes.md) - [Advanced Targeted Mouthwashes](https://www.trendhunter.com/trends/listerine-clinical-solutions.md) - [Natural Oral Hygiene Collections](https://www.trendhunter.com/trends/dr-dento.md) - [Dual-Action Oral Care Foams](https://www.trendhunter.com/trends/foamgle.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md) - [Three-Step Oral Care Systems](https://www.trendhunter.com/trends/colgate-total-active-prevention.md) - [Microbiome-Balancing Toothpastes](https://www.trendhunter.com/trends/periotrap.md)