# Texty Mouthful Marketing Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters By Amelia Roblin | Published 2013-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gulp-milkshakes-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/gulp-milkshake.html) & [wklondon](http://wklondon.com/work) Gulp Milkshakes packaging provides its consumer with one basic instruction on how to drink the creamy product; however, the scrumptiousness of the beverage might make that advice unnecessary. You might find it difficult to hold back from downing the entire contents in one go. To begin, W + K London took the basic form of the [milk bottle](https://www.trendhunter.com/trends/shaken-udder-milkshakes) as the best vessel for this beverage, deciding that it should be opaque and white and that text should be used as the primary means to communicate the yummy features of the drink. A great range of [playful typefaces](https://www.trendhunter.com/trends/pumpui) were chosen to describe the particular flavor inside Gulp Milkshakes packaging, and the letters have been shaken up to allude to the method of the [sweet liquid treat's preparation](https://www.trendhunter.com/trends/just-feel-the-urjj). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Playful Typography:** Opportunities for creative packaging designs that use playful and expressive typefaces to communicate the unique features of products. - **Opaque Packaging:** Potential for using opaque packaging, such as milk bottles, to create a sense of mystery and intrigue around a product. - **Shaken-up Design:** Possibilities for using design elements that convey movement and preparation methods to enhance the consumer experience. ### Sectors Adopting This - **Beverage Packaging:** Innovations in packaging designs for beverages, particularly milkshakes and other creamy products. - **Food and Beverage:** Opportunities for creative packaging and branding strategies in the food and beverage industry. - **Graphic Design:** Potential for graphic designers to explore new approaches to typography and packaging design. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Textural Coconut-Infused Drinks](https://www.trendhunter.com/trends/hello-day-magico-drinks.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Indulgently Thick Prepackaged Milkshakes](https://www.trendhunter.com/trends/yazoo-thick-n-creamy.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md)