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# Coconut Sugar-Sweetened Chocolate Chips
Guittard Santé 72% Cacao Chocolate Mini Chips are Complex

By Michael Hemsworth | Published 2024-11-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/guittard-sant-72-cacao
References: [progressivegrocer](https://progressivegrocer.com/guittard-sante-coconut-sugar-sweetened-72-chocolate-mini-chips) & [guittard](https://www.guittard.com/)

![Coconut Sugar-Sweetened Chocolate Chips](https://cdn.trendhunterstatic.com/thumbs/551/guittard-sant-72-cacao.jpeg)

The [Guittard Santé](https://www.trendhunter.com/trends/guittard-couverture) 72% Cacao Chocolate Mini Chips are making their debut in a smaller size format to address changing preferences and demands in the industry. The product comes as a [coconut sugar-sweetened chocolate product](https://www.trendhunter.com/trends/wild-west-chocolate) that's free from refined sugar and comes in a miniature chip size that's perfect for elevating the taste and texture of a wide range of recipes. The product is produced on a dedicated allergen-friendly line, and maintain a [dairy-free, vegan-friendly](https://www.trendhunter.com/trends/ambiante-chocolate-flavor), Kosher Pareve and gluten-free recipe.

The Guittard Santé 72% Cacao Chocolate Mini Chips have one-gram of net carbohydrates per serving with two-grams of sugar without any sugar alcohols in the mix. The product comes in nine-ounce packs priced at $6.99 and are arriving at the perfect time to coincide with the holiday baking season.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 57% | Activity: 66% | Freshness: 29%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Refined Sugar Alternatives:** Products sweetened with alternatives like coconut sugar are gaining traction as more consumers seek healthier, natural ingredients.
- **Miniature Food Formats:** Smaller-sized food products offer portion control and versatility in recipes, catering to both health-conscious consumers and culinary enthusiasts.
- **Allergen-friendly Confectionery:** The demand for allergen-free, vegan, and gluten-free treats is increasing as more consumers look for inclusive options for diverse dietary needs.

### Who This Affects Most

- **Specialty Food Ingredients:** The rise of coconut sugar and other natural sweeteners opens opportunities for ingredient suppliers focused on innovative, health-conscious alternatives.
- **Health-conscious Confectionery:** Chocolate and candy brands are shifting towards creating products that meet consumer demand for lower-carb, refined sugar-free, and nutrient-rich indulgences.
- **Gluten-free and Vegan Food:** The increasing market for gluten-free and vegan products presents growth potential for brands that can cater to these specialized diet preferences.

## Related on Trend Hunter

- [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md)
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- [Plant-Based Bakers Chocolate](https://www.trendhunter.com/trends/choco-oat-mlk-43-no-added-sugar.md)
- [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md)
- [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md)
- [Low-Carb Ketogenic Chocolates](https://www.trendhunter.com/trends/ketogenic-chocolate.md)
