# Guitar-Labeled Cocktails These Ready to Drink Beverages Feature an All White Guitar Silhouette By Ady Floyd | Published 2015-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guitarlabeled-cocktails-these-ready-to-drink-beverages-feature-an-all-white References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/stalinskaya-music.html) & [stalinskaya](http://www.stalinskaya.com/index.php?showintro=1) Remark Studio designed the labeling for Prodal 94's latest [ready-to-drink cocktail beverage](https://www.trendhunter.com/trends/shakr-cocktails) which features a pure white guitar silhouette. The idea for this packaging is to appeal to the younger generation of music-lovers. These cocktails are packaged in clear glass bottles that reveal brightly colored [vodka-based beverages](https://www.trendhunter.com/trends/vodkade). The colors range from vivid yellow to eye-popping red hues. The front of each bottle features the pure white guitar silhouette, which is then labeled with the brand's name and the cocktail flavor -- the flavors include lemon, orange and cranberry. The ultimate goal for this [playful packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) is to appeal to the younger demographic of boozy beverage consumers. While the playful colors allow each bottle to catch the eye of the consumers, the guitar is a powerful logo that draws a wider range of the youth-oriented population. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Playful Packaging:** Opportunity for brands to create unique and visually appealing packaging designs to attract younger consumers. - **Music-inspired Branding:** Chance for brands to incorporate music-related elements into their branding to resonate with music-loving consumers. - **Targeting the Youth Demographic:** Opportunity for brands to develop products specifically tailored to the preferences and interests of younger consumers. ### Industries Being Reshaped - **Beverage:** Disruptive innovation opportunity for the beverage industry to create ready-to-drink cocktails with unique and eye-catching packaging designs. - **Alcohol:** Chance for the alcohol industry to incorporate music-themed branding and packaging to appeal to young, music-loving consumers. - **Music Merchandise:** Opportunity for the music merchandise industry to collaborate with beverage brands and create co-branded products that combine music-related elements with ready-to-drink cocktails. ## Related on Trend Hunter - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Canned Restaurant-Branded Cocktails](https://www.trendhunter.com/trends/hard-rock-cocktails.md) - [Colorless Canned Cocktails](https://www.trendhunter.com/trends/ghost-labs.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/fullstrength-cocktails.md)