# Guitar Shop Ads Culturally Driven Messages Heighten Awareness of Fender Stratocaster By Katie Cordrey | Published 2010-02-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/guitar-shop-ads References: [definitivetouch](http://definitivetouch.com/news/classic-guitar-shop-romania-ads-2/) & [pubcreativo](http://www.pubcreativo.com/2010/02/fender-guitar-shop-gun/) Romania’s ‘[Guitar Shop](https://www.trendhunter.com/trends/rig-advisor)’ enlisted [Publicis](https://www.trendhunter.com/trends/ad-that-saves-energy), Bucharest, Romania, copywriter Cezar Panait, and illustrator Vali Petridean to create three vintage-looking ads that cast [Fender](https://www.trendhunter.com/trends/retrostyle-guitar) guitars as causing global warming and riots. The irreverent guitar rock-and-roll ‘tude is a great match for the edgy Fender brand and reflects the Guitar Shop’s contention that, “in the 60's this was the only source of global warming.” The ads are intended to raise awareness for the Fender's representative in Romania. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Culturally Driven Messages:** Opportunity to use culturally relevant messages to grab consumers' attention and create brand awareness. - **Vintage-looking Ads:** Utilizing vintage aesthetics in advertising can evoke nostalgia and appeal to a specific target audience. - **Irreverent Advertising:** Disruptive approach in advertising that challenges traditional norms and grabs attention through controversial messaging. ### Who This Affects Most - **Advertising:** Potential for advertisers to explore unconventional messaging strategies to stand out in a crowded market. - **Music:** Opportunity for music industry professionals to leverage nostalgia and cultural significance in promoting musical instruments and brands. - **Environmental Awareness:** Incorporating environmental themes in advertising can generate public interest and promote sustainable practices. ## Related on Trend Hunter - [Affordable Retro-Style Guitars](https://www.trendhunter.com/trends/retrostyle-guitar.md) - [Nightclub-Derived Wood Guitars](https://www.trendhunter.com/trends/wood-guitar.md) - [Boldly Bizarre Budget Guitars](https://www.trendhunter.com/trends/budget-guitar.md) - [Streetwear-Influenced Guitar Capsules](https://www.trendhunter.com/trends/fragment.md) - [Iconic Vintage Electric Guitars](https://www.trendhunter.com/trends/fender.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reimagined High-End Guitars](https://www.trendhunter.com/trends/highend-guitar.md) - [High-End Electric Guitars](https://www.trendhunter.com/trends/player-plus-meteora.md) - [Collaboration Fashion House Guitars](https://www.trendhunter.com/trends/saint-laurent-x-fender-stratocaster.md)