# Rockin' Instrument Rentals Guitar Affair Lets You Try it Out for Just One Night By Elsa Blaine | Published 2009-05-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/guitar-affair-rental References: [springwise](http://springwise.com/lifestyle_leisure/guitaraffair/) & [guitaraffair](http://www.guitaraffair.com/) Emerging rock stars may not be able to afford their dream hammer, but Guitar Affair is the answer to their prayers. This new online rental company lets would-be [guitar heroes](https://www.trendhunter.com/trends/martin-guitar) book such instruments as a super cool cut-out [carbon fiber XOX Handle](https://www.trendhunter.com/trends/mogabi-v3-guitar) for as little as $75 a day or take it for a week for $300 US. After joining Guitar Affair for $50 US, you are free to explore their [radical collection](https://www.trendhunter.com/trends/highly-collectible-vintage-guitars) and choose which axe you would like to spend a few nights with. Reserve your piece and when it becomes free it’s yours for the allotted time. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 63% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Online Instrument Rental:** Disruptive innovation opportunity: Develop a platform that allows users to rent a wide range of musical instruments online, providing access to expensive or rare instruments without the need for large investments. - **Flexible Rental Options:** Disruptive innovation opportunity: Create a service that offers flexible rental options for various items, giving users the freedom to choose the duration and price that best suits their needs. - **Membership-based Rental Platforms:** Disruptive innovation opportunity: Build a membership-based rental platform that offers exclusive access to a curated collection of products, allowing users to experiment with different items for a fixed fee. ### Industries Being Reshaped - **Music Industry:** Disruptive innovation opportunity: Introduce a digital platform that brings together musicians, instrument manufacturers, and instrument rental services to create a comprehensive ecosystem for the music industry. - **Sharing Economy:** Disruptive innovation opportunity: Establish a sharing economy platform that enables individuals and businesses to rent out various items, including musical instruments, generating additional income for owners and providing affordable options for renters. - **E-commerce:** Disruptive innovation opportunity: Develop an e-commerce platform specifically tailored for the rental market, allowing users to easily browse and rent a wide range of products, including musical instruments, all within a single platform. ## Related on Trend Hunter - [Digitized Guitar Whammy Bars](https://www.trendhunter.com/trends/guitar-whammy-bar.md) - [Button-Activated Guitar Devices](https://www.trendhunter.com/trends/rockdreamer-guitarbar.md) - [Effect-Emitting Guitar Gadgets](https://www.trendhunter.com/trends/guitar-gadgets.md) - [Eclectic Electro-Acoustic Guitar](https://www.trendhunter.com/trends/electroacoustic-guitar.md) - [Nightclub-Derived Wood Guitars](https://www.trendhunter.com/trends/wood-guitar.md) - [Affordable Retro-Style Guitars](https://www.trendhunter.com/trends/retrostyle-guitar.md) - [Travel-Friendly Folding Guitars](https://www.trendhunter.com/trends/travelfriendly-folding-guitar.md) - [Headstock-Topped MIDI Guitars](https://www.trendhunter.com/trends/midi-guitars.md) - [Modular High-End Guitars](https://www.trendhunter.com/trends/shark-guitars.md)