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# Record-Breaking iPad Apps
'Guinness World Records: At Your Fingertips Lite' is a Great Time-Waster

By Annie Ho | Published 2010-04-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-world-records-at-your-fingertips
References: [pcworld](http://www.pcworld.com/businesscenter/article/193342/guinness_world_records_comes_to_ipad.html) & [itunes.apple](http://itunes.apple.com/us/app/guinness-world-records-at/id363508830?mt=8)

The 'Guinness World Records: At Your Fingertips Lite' [iPad](https://www.trendhunter.com/trends/augmented-reality-educational-app) app allows you to zoom in the pictures, dig up facts on the person, place or thing, and even watch the specific event if it was recorded. Talk about [visual learning](https://www.trendhunter.com/trends/trivia-glide)!

There's a little bit of give-and-take for this app. With the actual hard-copy book of the Guinness World Records, you get the pop-up pictures. With the Guinness World Records: At Your Fingertips Lite app for the iPad, though, you don’t. But hey, at least you get videos--pop-up pictures are so last decade!

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 34% | Activity: 95% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Visual Learning:** The rise of iPad apps like 'Guinness World Records: At Your Fingertips Lite' allows for a more engaging and interactive visual learning experience.
- **Digital Publishing:** The popularity of iPad apps as a platform for digital publishing is growing, providing new opportunities for content creators and publishers.
- **Multimedia Education:** The integration of videos, pictures, and factual information in iPad apps is revolutionizing the way people learn and consume educational content.

### Who This Affects Most

- **Educational Technology:** The development and advancement of iPad apps for educational purposes is an area of disruptive innovation in the education technology industry.
- **Digital Entertainment:** The incorporation of multimedia elements like videos in iPad apps is creating disruptive innovation opportunities in the digital entertainment industry.
- **Publishing:** The shift towards digital publishing platforms like iPad apps presents disruptive innovation opportunities for the publishing industry to reach a wider audience.

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