# Largest Coatings Showroom 3TREES Officially Secured a Guinness World Record By Kalin Ned | Published 2026-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-world-record References: [aol](https://www.aol.com/articles/3trees-sets-guinness-world-record-102200000.html)  SKSHU Paint Co., Ltd., operating under the brand name 3TREES, has officially secured a [Guinness World Record](https://www.trendhunter.com/trends/guinness-spd) for the [largest coatings showroom](https://www.trendhunter.com/trends/dinesen-apartment) with the grand opening of its Quality Homes Technology Experience [Center](https://www.trendhunter.com/trends/christmas-tree-display) at the corporate headquarters in Putian, Fujian. This nearly 20,000-square-meter immersive four-story complex was developed over the course of a year by a global expert design team and renovated from a two-decade-old idle factory using the company's own green coating materials. 3TREES' facility integrates brand display, cultural heritage, and real-scene experience across its four floors, with the first level dedicated to consumer-side healthy home renovation, the second showcasing business-to-business urban renewal and intelligent construction systems, the third featuring an art museum that highlights 8,000 years of Chinese lacquer intangible heritage, and the fourth offering a lifestyle experience zone. Image Credit: SKSHU Paint Co. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 33% | Activity: 23% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Immersive Showroom Retail:** Large-scale experiential centers are redefining product discovery by blending education, lifestyle storytelling, and real-scene demonstrations into destination-style brand environments. - **Green Material Reuse:** Renovating idle industrial spaces with sustainable coatings highlights new value in circular construction, low-impact refurbishment, and visible environmental credibility. - **Heritage-driven Brand Experience:** Cultural preservation integrated with modern product showcases creates differentiated engagement models that connect craftsmanship, identity, and commercial innovation. ### Industries Being Reshaped - **Paint and Coatings:** Coatings brands can expand beyond product shelves into wellness, sustainability, and interactive performance experiences that strengthen trust with consumers and enterprise buyers. - **Interior Design:** Experience-based renovation environments offer designers richer platforms to test materials, visualize healthy homes, and connect aesthetic choices with functional benefits. - **Construction Technology:** Smart building systems showcased in live settings reveal new pathways for urban renewal, intelligent construction adoption, and integrated material solutions. ## Related on Trend Hunter - [Multi-Brand Showroom Launches](https://www.trendhunter.com/trends/terminal-hq-showroom.md) - [Furniture Lighting Showrooms](https://www.trendhunter.com/trends/highgrove-collection.md) - [Curved Glass Veiled Stores](https://www.trendhunter.com/trends/tiffany-co-store.md) - [Perception-Focused Tile Capsules](https://www.trendhunter.com/trends/coverings-2026.md) - [Flagship Architectural Makeovers](https://www.trendhunter.com/trends/rdai.md) - [Forest Car Garages](https://www.trendhunter.com/trends/garage-for-car.md) - [Massive Mixed-Use Company Complexes](https://www.trendhunter.com/trends/yunshan-corepark.md) - [Homey Wood Flooring Showrooms](https://www.trendhunter.com/trends/brooklyn-residential-building.md) - [Nature-Driven Office Interiors](https://www.trendhunter.com/trends/betrimex-office.md)