# Secret Beer Code Beverages The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid By Kevin Young | Published 2012-05-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-qr-cup References: [creativecriminals](http://creativecriminals.com/) & [adsoftheworld](http://adsoftheworld.com/media/dm/guinness_qr_code_cup?size=_original) Another brilliant advertising campaign tackling the market with a fun and geeky tactic is the Guinness QR Cup. To be more relevant and spoken about in pubs, Guinness created glasses with hidden messages; they are designed with a QR code that appears once Guinness or any other dark beer fills the glass. Beer drinkers can then scan the code with smartphones, which then gets a Tweet, [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) status update and a check-in into 4Square. In addition, the [QR code scan](https://www.trendhunter.com/trends/orca-scan) will retrieve coupons and discounts, invite friends to join and send out Guinness promotions. Advertising campaigns are tackling every corner of the industry to promote products, and the interactive element of this particular campaign is truly revolutionary. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising Campaigns:** The use of interactive tactics in advertising campaigns is a trend that businesses can implement to increase engagement with their target audience. - **QR Code Integration:** QR code integration in marketing campaigns is a trend that businesses can utilize to provide a unique experience for their customers. - **Branded Glasses:** Creating branded glasses with hidden messages is a trend that businesses can adopt to increase brand awareness among consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can utilize interactive advertising campaigns to engage with customers and promote their products. - **Hospitality:** The hospitality industry can utilize QR code integration in their marketing to provide exclusive deals to guests and increase customer retention. - **Retail:** Creating branded glasses with hidden messages can be a disruptive innovation for the retail industry to attract customers and generate sales. ## Related on Trend Hunter - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md)