# Nitro Cold Brew Coffee Beers Guinness Nitro Cold Brew Coffee Balances Sweet & Bitter Roast Flavors By Laura McQuarrie | Published 2021-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-nitro-cold-brew-coffee References: [prnewswire](https://www.prnewswire.com/news-releases/guinness-reimagines-coffee-with-new-nitro-cold-brew-coffee-beer-301275154.html) & [guinness](http://www.guinness.com/) Guinness Nitro Cold Brew Coffee promises to be a treat for fans of Guinness and coffee lovers alike, as it transforms the flavors of the popular [nitro stout](https://www.trendhunter.com/trends/nirvana-nitro-stout) with the [rich taste and aroma of coffee](https://www.trendhunter.com/trends/gingerbread-stout-latte). The beer is said to have the perfect balance of bitter and sweet flavors and a rich, smooth texture with notes of espresso, chocolate and caramel. The beer is being introduced right on time for iced coffee season and it comes in at 4% ABV. This product is a new permanent addition to the product portfolio and as ever, the included [widget infuses nitrogen into the beer](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte) upon opening so that the signature experience of drinking Guinness is recreated. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 54% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nitro Cold Brew Beers:** Opportunity to disrupt the beer industry by introducing nitro cold brew flavors for a unique beer-drinking experience. - **Coffee-flavored Alcoholic Beverages:** Opportunity for breweries and distilleries to innovate by adding coffee flavors to their alcoholic beverages. - **Hybrid Beverage Flavors:** Opportunity for beverage companies to create unique and innovative flavors by combining different beverage types, e.g., coffee and beer. ### Industries Being Reshaped - **Brewing Industry:** Opportunity for breweries to expand their product offerings by introducing coffee-flavored beers with a nitro cold brew twist. - **Distillery Industry:** Opportunity for distilleries to experiment with coffee flavors, potentially creating a new category of alcoholic beverages. - **Coffee Industry:** Opportunity for coffee companies to collaborate with breweries and distilleries to create new coffee-flavored alcoholic beverages. ## Related on Trend Hunter - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Rich Nitrogen-Infused Stouts](https://www.trendhunter.com/trends/caffreys-black-stout.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md)