# Branded Countertop Beer Taps The Guinness Microdraught is an At-Home, Bar-Quality Tap By Niko Pajkovic | Published 2021-11-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-microdraught References: [ladbible](https://www.ladbible.com/news/news-you-can-now-buy-guinness-tap-for-home-20211122) & [guinness](https://www.guinness.com/en/our-craft/guinness-microdraught/)  Irish beer brand [Guinness](https://www.trendhunter.com/trends/guinness-microdraught-20) has announced the launch of the Guinness Microdraught, an [at-home beer tap system](https://www.trendhunter.com/trends/trust-bars) that will pour the perfect pint of the brand's iconic [dark stout](https://www.trendhunter.com/trends/caffreys-black-stout). Released just in time for Christmas, this pint-pouring device will appeal to die-hard Guinness fans or, more generally, beer connoisseurs who prefer their brews on draught over canned or bottled. According to the company, the countertop tap utilizes cutting-edge technology to mimic the quality pours found at top-notch pubs and restaurants. "Using a unique, chilled Microdraught can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness," said a spokesperson from Guinness in a recent press statement. Available for purchase starting December 6, shoppers will have access to the "pioneering" technology that, according to Guinness, has been two years in the making. Image Credit: Guinness ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **At-home Beer Tap Systems:** There is an opportunity for breweries and retailers to develop their own at-home beer tap systems that utilize advanced technology to mimic the pour quality found in top-notch pubs and restaurants. - **Branded Beverage Gadgets:** There is an opportunity for beverage companies to develop cutting-edge gadgets that enhance the drinking experience of their loyal customers. - **Smart Home Appliances:** There is an opportunity for companies to create smart home appliances that are compatible with at-home beer tap systems, allowing customers to easily control and monitor their pour quality and beer inventory. ### Sectors Adopting This - **Brewing:** Breweries can capitalize on the trend of at-home beer tap systems and develop their own technology that mimics the pour quality found in top-notch pubs and restaurants. - **Retail:** Retailers can capitalize on the trend of branded beverage gadgets and offer their customers cutting-edge gadgets that enhance their drinking experience. - **Smart Home:** Smart home companies can capitalize on the trend of at-home beer tap systems and develop smart home appliances that are compatible with these systems, enhancing the overall experience for customers. ## Related on Trend Hunter - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Perfect Pint Pouring Solutions](https://www.trendhunter.com/trends/asahi.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [AI-Powered Beverage Dispensers](https://www.trendhunter.com/trends/pubinno-1.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md)