# Pint-Sized Advertisements BBDO Singapore Release Images for Guinness Made of More Campaign By Tia Clarke | Published 2013-05-06 | Updated 2013-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-made-of-more References: [designtaxi](http://designtaxi.com/news/357408/New-Guinness-Posters-Show-The-Hard-Work-Behind-Every-Success/) & [fubiz.net](http://www.fubiz.net/2013/04/30/guinness-made-of-more-posters/) These clever posters were designed by Singapore Advertising agency [BBDO](https://www.trendhunter.com/trends/back-rack-hack) for the Guinness ‘Made of More’ campaign. The posters, which are in the shape of a pint of the black stuff, feature the struggles for glory and success in life. The stories are depicted through the example of a musician, pool player and an entrepreneur. The cleverly designed images show the men from three different walks of life struggling and working hard to get to the top of their game. When their struggle is over, they finally reach glory and emerge out into the light, which is the crown of the pint. Guinness has created some of the most successful branding techniques in advertising history and this campaign, which encourages people to work hard to achieve their goals, is no different. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Clever Advertising Posters:** The use of creative and visually unique advertising posters to catch the attention of potential customers. - **Branding Through Inspirational Messages:** Creating a brand image by using inspirational messages that encourage people to work harder and achieve their goals. - **Unconventional Shape for Advertisements:** Using novel shapes such as a pint of beer to advertise products or services. ### Industries Being Reshaped - **Advertising:** Innovative advertising techniques that employ unique designs to attract customers. - **Beverage:** Using unconventional shapes to advertise beverages and create a unique brand image. - **Marketing:** Incorporating inspirational messages and unique shapes to create effective marketing campaigns. ## Related on Trend Hunter - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md)