# Submersible Submarine Lounges The Guinness Dead Sea Bar Roams the Underwater World By Meghan Young | Published 2012-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-dead-sea-bar References: [designbuzz](http://www.designbuzz.com/guinness-dead-sea-bar-built-inside-submarine.html) & [jump-studios](http://jump-studios.com/) The Guinness Dead Sea Bar was specially created to celebrate the beer company's 250th anniversary. [Built inside a submarine](https://www.trendhunter.com/trends/sea-containers), this lounge is unlike any found on dry land. That is because this particular bar is impressively submersible. Designed by Jump Studios, a [design firm based in London](https://www.trendhunter.com/trends/studio-nine-architects), England, the Guinness Dead Sea Bar cost a whopping $125,000 to be built. Although it occupies an old submarine, there is nothing vintage about it. The white, dotted walls and sleek seating is very futuristic. The key detail lies in the harp logo stamped on 250 rivets inside the submarine. Launched in waters off of the Baltic off Stockholm in Sweden, the design of the Guinness Dead Sea Bar reflects the brand's trademark tag line, 'Alive inside.' ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Submersible Submarine Lounges:** Opportunity for creating unique and immersive underwater experiences by transforming submarines into luxurious lounges. - **Futuristic Interior Design:** Potential for using innovative and sleek designs to create futuristic spaces that captivate and engage customers. - **Branded Experiential Marketing:** Opportunity for companies to create memorable brand experiences by designing immersive environments that reflect their trademark tag lines. ### Where This Applies - **Hospitality and Entertainment:** Hotels, resorts, and experiential venues can capitalize on the trend of submersible submarine lounges to offer unique and unforgettable experiences for their guests. - **Interior Design and Architecture:** Interior design firms and architects can explore innovative design concepts to create futuristic spaces and transform submarines into luxurious lounges. - **Branding and Marketing:** Companies can utilize the trend of branded experiential marketing to create immersive environments that align with their brand messaging and engage consumers on a deeper level. ## Related on Trend Hunter - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Lavish Entertaining Submarines](https://www.trendhunter.com/trends/uboat-worx-uwep.md) - [Ultra-Luxurious Bar Interiors](https://www.trendhunter.com/trends/cravan-cocktail-bar.md) - [Supercar-Inspired Submersibles](https://www.trendhunter.com/trends/uboat-worx-super-sub.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Luxe Submersive Superyachts](https://www.trendhunter.com/trends/migaloo.md) - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Tourism-Focused Electric Submersibles](https://www.trendhunter.com/trends/electric-submersible.md)