# Alcohol-Saturated Sweets The DIY Guinness Brownies are Liquored Up By Erin Kirkpatrick | Published 2012-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-brownies References: [hiconsumption](http://hiconsumption.com/2012/06/guinness-brownies/) & [gastronometart](http://www.gastronometart.com/gastronome_tart/2012/03/guinness-brownies.html) Now more than ever our favorite sugary sweets continue to be infused with liquors of various sorts and vintages. Here's another [spirit-infused splendor](https://www.trendhunter.com/trends/liquorinfused-chocolate) to add to the list: the DIY Guinness Brownies. These will make your favorite man weep with joy and burst ecstatically with emotion, as they combine two favored food groups: sugar and alcohol. This recipe uses easily one of the best dessert foods of all time and remixes some [Dublin-made Guinness ale](https://www.trendhunter.com/trends/guinness-sauces) into the mixture. Even if you're not a big drinker, these brownies are sure to be a hit at the next family bash, BBQ or party. They're also great for [St. Paddy's Day](https://www.trendhunter.com/trends/misspelled-holiday-campaign) as they boast authentically Irish beer within. One recipe only calls for about one cup of Guinness, so while you're making these Guinness brownies, pour the rest into a glass and enjoy -- and later enjoy your brew in brownie form. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spirit-infused Sweets:** Opportunity for food and beverage companies to create innovative desserts infused with different types of liquors, appealing to consumers looking for unique flavor experiences. - **Alcohol-infused Baking:** Opportunity for baking enthusiasts and entrepreneurs to experiment with adding alcohol to traditional dessert recipes, creating boozy treats for special occasions. - **Beer-based Desserts:** Opportunity for breweries and dessert shops to collaborate and create beer-inspired desserts, catering to beer lovers and expanding their product offerings. ### Where This Applies - **Food and Beverage:** Food and beverage companies can explore adding spirit-infused sweets to their product portfolios, capitalizing on the growing demand for unique and indulgent desserts. - **Baking and Culinary Arts:** Baking enthusiasts and entrepreneurs can tap into the alcohol-infused baking trend by developing recipes and selling specialty baked goods, targeting consumers who enjoy the combination of alcohol and desserts. - **Craft Beer and Dessert:** Breweries and dessert shops can form partnerships to create beer-based desserts, attracting new customers and enhancing the overall dining experience. ## Related on Trend Hunter - [Stout-Flavored Cookies](https://www.trendhunter.com/trends/last-crumb-x-guinness.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Bourbon Barrel-Aged Brown Ales](https://www.trendhunter.com/trends/brown-ales.md) - [Wine-Infused Brownie Cookies](https://www.trendhunter.com/trends/brownie-cookie.md) - [Savory Stout Beer Pies](https://www.trendhunter.com/trends/steak-guinness-pie.md) - [Festive Holiday Beers](https://www.trendhunter.com/trends/festive-holiday-beer.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md)