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# Breakfast Tea Brews
Guinness Breakfast Tea Amber is Brewed with Real Irish Breakfast Tea

By Laura McQuarrie | Published 2022-03-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/guinness-breakfast-tea-amber
References: [foodandwine](https://www.foodandwine.com/news/guinness-breakfast-tea-amber-ale-beer)

![Breakfast Tea Brews](https://cdn.trendhunterstatic.com/thumbs/473/guinness-breakfast-tea-amber.jpeg)

[Guinness](https://www.trendhunter.com/trends/cold-brew-coffee-beer) Breakfast Tea Amber is a special treat for fans of breakfast tea from Guinness's American-based Maryland brewery and it promises to help beer lovers celebrate St. Patrick's Day in a unique way. The 4.8% ABV ale is brewed with real [Irish breakfast tea](https://www.trendhunter.com/trends/rupee-beer) and as head brewer Sean Brennan told Thrillist, "We wanted the tea to be really prominent. The tea has sort of a pungent, brisky, malty flavor that balances well with the caramel notes of an amber."

This beer boasts the same base as the brewery's own [American Amber Ale](https://www.trendhunter.com/trends/lowabv-brown-ales) and this fresh new offering was inspired by a customer growing up in Dublin across from Guinness's main brewery and remembering his mother having tea, along with the scents of the brewery.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 53% | Activity: 88% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Tea-infused Beers:** Breweries can explore tea-infused beers to add new flavors and tap into the growing market of tea drinkers who also drink beer.
- **Cross-industry Collaborations:** Collaborations between breweries and tea companies can create unique hybrid products that appeal to a wider audience.
- **Holiday-themed Beverages:** Breweries can capitalize on holiday-themed beverages to attract consumers looking for new and unique ways to celebrate special occasions.

### Industries Being Reshaped

- **Craft Brewing:** Craft breweries can infuse tea into their beers to appeal to tea-drinking consumers and differentiate themselves in a crowded market.
- **Tea Production:** Tea companies can collaborate with breweries to create new hybrid products and expand their market beyond traditional tea drinkers.
- **Beverage Retail:** Retailers can stock holiday-themed beverages like the Guinness Breakfast Tea Amber to attract consumers looking for unique and seasonal products.

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